Disney Expands Magazine Business With New Kids-Targeted Titles

Disney Publishing Worldwide announced today it is adding four titles based on its properties to join a U.S. roster that included the moms-skewing monthly Disney FamilyFun. The first, Phineas and Ferb, based on the hit Disney XD TV series, will be bi-monthly and cost $4.99 on newsstands and $23.95 for an annual subscription. Three more based on upcoming films — Thor in April, followed by Cars 2 and Captain America — will be stand-alone issues that will sell for $9.99. Another title, Cars, will be a monthly beginning in the fall.

DPW is attempting to grow a model that already is a success overseas, where the company publishes kid-targeted books and magazines that reach 75 countries in 85 languages.

This article was printed from https://deadline.com/2011/03/disney-expands-magazine-business-with-new-kids-targeted-titles-115744/