Universal Promotes 'Hop' Through Walmart, Lionsgate Taps Groupon To Sell 'The Lincoln Lawyer'

Studios are getting more and more enterprising in promoting their films, online and on store shelves. Universal Pictures launched a retail program with Walmart tied to the Illumination Entertainment film Hop that will include Hop-themed Easter baskets and other holiday themed products.

Lionsgate claims to be the first studio to partner with Groupon. The goal is to sell tickets to the Matthew McConaughey-starrer The Lincoln Lawyer as it rolls out Friday. Groupon, which reaches 60 million online consumers, will sell tickets for $6 during a two-day online promotion. Groupon will also distribute a trailer for the film and an interview with McConaughey.

This article was printed from https://deadline.com/2011/03/universal-promotes-hop-through-walmart-lionsgate-taps-groupon-to-sell-the-lincoln-lawyer-114416/