The O2, London, 15th March 2011 – Robert Redford, the non-profit Sundance Institute and AEG Europe today announced Sundance London, a four-day multi-disciplinary arts festival that will include film screenings, live music performances, discussions, panels and other public cultural programming to be held 26th – 29th April, 2012 at the world’s most popular music and entertainment venue, The O2.
AEG Europe, owner and operator of The O2, Robert Redford, and his non-profit Sundance Institute will join together to present films from American filmmakers as well as current American music. Sundance Institute, which annually presents the Sundance Film Festival in Park City, Utah, U.S.A, will act as curator of the film component , while AEG Europe will use its industry-leading venue and marketing teams to stage and promote music and other related events at The O2.
Speaking to press at The 02, Robert Redford said, “We are excited to partner with AEG Europe to bring a particular slice of American culture to life in the inspired setting of The O2, and in this city of such rich cultural history.” Redford continued, “It is our mutual goal to bring to the UK, the very best in current American independent cinema, to introduce the artists responsible for it, and in essence help build a picture of our country that is broadly reflective of the diversity of voices not always seen in our cultural exports.”
Alex Hill, Senior Executive Director at AEG Europe said: “The O2 is famous for its exciting and diverse events schedule, but we’re particularly proud to be hosting Sundance London next year. Mr. Redford’s passion for the arts, the depth of his many businesses and the curatorial reputation of Sundance Institute are world renowned and we see this as a natural extension of the music and sporting events presented at The O2 since we opened in 2007. We look forward to extending a warm welcome to the best of the film industry in 2012.”
From Los Angeles, Keri Putnam, Executive Director of Sundance Institute added: “We look forward to bringing to UK audiences some of the most exciting independent American films from the 2012 Sundance Film Festival. The environment provided by AEG and The O2, coupled with London’s reputation as a global cultural destination, should make for a rich and rewarding festival experience and provide the artists with a unique and memorable opportunity.”