UPDATE: Oscar Ratings Down From 2010

UPDATE NOON: ABC’s time zone-adjusted ratings for last night’s 83rd Academy Awards are in, confirming the drop from last year’s telecast. Some 37.6 million viewers tuned in to watch the show from 8:30-11:30 PM, down 9% from last year. In adults 18-49, the Oscars drew an 11.7 rating, down 12%  from last year. With hosts Anne Hathaway and James Franco, who are smack in the middle of the 18-34 demo, the ceremony was down even in that category from last year when 50something Alec Baldwin and 60something Steve Martin were the hosts – it slipped 5%. Here is historic data on the Oscars viewership over the past decade, along with the best picture winner that year: (more…)

This article was printed from https://deadline.com/2011/02/early-oscar-ratings-down-from-last-year-109711/