CW's 'Plain Jane' Goes International

While the CW is yet to make a decision on a second season of its summer makeover reality series Plain Jane, the show’s producer, Sony Pictures TV’s 2waytraffic, is moving ahead with international versions of the show. MTV International has acquired the format rights to Plain Jane and has greenlit an 8-episode English-language version of the reality series with the same title and the same host as the original CW series, Louise Roe, for a fall premiere. The format has also been sold in French Canada to an upcoming specialty channel temporarily named TVA Mode, which has commissioned 16 episodes  under the title Le Tresor en Moi to launch in May. Additionally, MTV International, which is airing the original six-episode CW series in the UK, Europe, Asia, and Australia, has picked it up for a number of additional territories. The U.S. version of Plain Jane has also been sold to Sony’s channels in Latin America.

Plain Jane is a makeover show with a romantic element that features a plain-looking young woman who gets a complete transformation before revealing her true feelings to a guy she’s had a secret crush on. The show got off to a rough ratings start on the CW last summer airing amidst all-reruns but showed week-to-week growth. At TCA in the summer, CW’s entertainment president Dawn Ostroff said the network brass really believed in the show and were “very realistic about the ratings expectations” given the fact that Plain Jane launched with little promotional support in a sea of repeats.

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