U.S. Ad Spending To Grow 6% In 2018, But TV Upfront Faltering On “Less Robust” NFL Sales – Analyst
Overall U.S. advertising spending will grow 6% in 2018, but areas of decline outnumber areas of growth, according to a report issued today by Morgan Stanley.
The forecast includes a slight revised total growth number, up to 6.1% from 5.9%. Morgan Stanley’s team, headed by analyst Benjamin Swinburne, notes cyclical lift this year from forces like mid-term elections, the Winter Olympics and the World Cup. Its report also says that Facebook and Google are driving 95% of… Read
CBS Close To Wrapping Upfront Sales With Gains, Citing Late-Night & NFL
CBS has nearly wrapped up its upfront sales for the 2018-2019 broadcast season, recording CPM increases in the high-single to low-double digits, according to a network insider.
Most dayparts on the longtime ratings leader in total viewers saw double-digit increases across platforms, the source said, with late-night performing well thanks to Stephen Colbert's hot streak. NFL sales and early commitments to next February's Super Bowl have been encouraging, the source… Read
The CW Wraps Upfront Sales With Gains As It Adds Sixth Night Of Programming
The CW once again is the first broadcast network to close its upfront sales for the upcoming 2018-2019 TV season, seeing increases in both CPMs and overall volume.
According to sources familiar with the situation, the CW logged CPM increases in the 10%-11% range. The network also saw volume increases of about 15% with 80% of its inventory sold. The rise in volume likely is related to the extra inventory from the CW’s move to reclaim Sunday as a night of network… Read
Upfront Presentations 2018: The Good, The Bad & The Upstaged
This year’s Upfront Week always was going to be challenging, what with many of the most buzzed-about “new” series for next season having already debuted years (or decades) ago and corporate overlords consigning broadcasters to the back half of presentations in which hitting the two-hour mark means death. NBC believes in shorter commercial breaks this year – but longer upfronts.
Here are the 2018 upfront winners and losers:
CBS, having long ago figured out… Read
Upfronts 2018: Network Ownership Peaks, Digital Rights Demands Increase As Volume & License Fees Slide
A week before ABC made its official new series orders, the network still had not screened two high-profile pilots, the light action drama Whiskey Cavalier from producer Bill Lawrence, and comedy Most Likely To from Berlanti Productions. The holdup was due to new expanded digital rights deals ABC had put forward a couple of weeks before.
I hear the new template — which varied slightly from show to show and studio to studio — called for expanded stacking rights that cover… Read
CW Upfront Presentation: Live Blog
Batwoman will make her first live-action appearance on any screen in CW’s Arrow crossover event next season, a four-legged actor could not get into the country, and other headlines were made at CW’s Upfront presentation this morning.
CW chief Mark Pedowitz walked media buyers through network’s expansion to six nights a week, with the add of a Sunday slate, for 12 hours of original scripted programing – trailing only CBS.
Making good on its promise to use existing series… Read
‘Supernatural’ Spinoff ‘Wayward Sisters’ “Not Where We Wanted It To Be” Creatively, CW Chief Says
Supernatural spinoff Wayward Sisters did not get a pickup because it was not where it needed to be creatively, CW chief Mark Pedowitz says.
It was the very first question Pedowitz got on his phone call with press before this morning’s Upfront presentation to advertisers.
“We had really great material this year,” he said. “We're really exited about the five series we did pick up. We are big fans of the characters and the women who played the characters in the series, but… Read
‘Jane The Virgin, ‘Crazy Ex-Girlfriend’, ‘iZombie’ To End After Upcoming Seasons
It’s official. The CW’s comedies Jane the Virgin and Crazy Ex-Girlfriend will end after their upcoming fifth and fourth seasons, respectively. Additionally, the network revealed this season that the upcoming fifth season of comedic drama iZombie also will be its last, making for string of farewells on the CW next season. It will start with Crazy Ex-Girlfriend, which is on the fall schedule, and continue in midseason with Jane the Virgin and iZombie.
The announcement is… Read
The CW Fall 2018-19 Schedule: ‘Supergirl’ Moves To Sunday, Paired With ‘Charmed’; ‘Arrow’ To ‘Monday; ‘Jane’ To Midseason
The CW next season is reclaiming Sunday night to expand its lineup to six nights and 12 hours of original programming – all of it scripted. "Starting in October, we will have 12 hours of original scripted series on our schedule – more than any other broadcast network besides CBS," said Mark Pedowitz, President, The CW. The network also officially confirmed this morning that the upcoming seasons of three comedic shows, Crazy Ex-Girlfriend, which is on the fall schedule… Read
CBS Breezes Past Legal Angst To Strut First-Place Stuff, Embrace Current Ad Model — Upfronts
Moments after the main drama unfolded in a Delaware courtroom, CBS execs shrugged off controversy, turning out another annual Carnegie Hall upfront emphasizing broadcast TV's traditional power.
"Our legacy, our enduring success as broadcasters all comes down to having a great and compelling story to share with all of you," said CBS chief Les Moonves. "That's what this week is all about. Each network has their story to tell. … I personally consider CBS's to be the greatest… Read
CBS Upfront Presentation: Live Blog
CBS’s Armageddon Upfront just wrapped.
Technically, this Upfront Week’s most anticipated new-schedule unveiling was held at famed Carnegie Hall, per usual. But it began mere hours after Shari Redstone’s National Amusements took the nuclear option, changing CBS Corp’s bylaws ahead of tomorrow’s board meeting to consider diluting the family’s control over the network. NAI said it had to make the move to ensure “the long-term success of CBS” – which is the best gag you’re… Read
Les Moonves Gets Standing Ovation At CBS Upfront Amid Corporate Drama: “How’s Your Week Been?”
No other annual event on the media business calendar puts CBS chief Les Moonves more in his element than the network’s annual upfronts presentation at Carnegie Hall. This afternoon’s edition kicked off with him back in his usual groove. In this setting, he was able to glide past all of the corporate drama unfolding simultaneously in a Delaware courtroom in his battle with Shari Redstone and instead focus on total-viewer wins, the breakout of Young Sheldon, and next… Read