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Latest Marketing News


‘The Umbrella Academy’ – Partial First Look Of Superheroes Unveiled By Netflix

Netflix has released an obscured Twitter first look at the super-hero cast of The Umbrella Academy, its forthcoming adaptation of the comic book series by Gerard Way and Gabriel Bá. Ellen Page, Aidan Gallagher, Tom Hopper, David Castaneda, .Robert Sheehan, Emmy Raver-Lampman, T.J. McGibbon and Adam Goldley star, with appearances by Mary J. Blige, Cameron Britton, Colm Feore and Cameron Brodeur. The series will adapt the first storyline of the multiple-part books, which… Read


‘The Walking Dead’, ‘Jack Ryan’, Marvel & ‘Mayans M.C.’ Rule Comic-Con Marketing

Walking Dead Mayans MC Comic-Con

Comic-Con panels don't start until Thursday and they are still unpacking the last of the hardware and memorabilia in the exhibit halls at the San Diego Convention Center. But out on the city’s streets, the battle for eyeballs is already going strong, with FX's upcoming Mayans M.C., The Walking Dead, Amazon's Jack Ryan and a deep-bench Marvel positioned to capture the most marketing attention on the jam-packed skyline of the City in Motion. (Click on the photo above to laun… Read


NBCUniversal Cable Rebrands Craftsy Subscription Service As Bluprint

NBCUniversal Cable Entertainment has rebranded Craftsy Unlimited, the digital service it bought a little more than a year ago, as Bluprint. The new entity’s “expanded subscription service and premier digital destination for lifestyle learning” will cost $15 a month, accessible via apps including one on Roku. It will feature online classes in crafting as well as offering content in complementary lifestyle categories including music, writing, dance, yoga, fitness, home… Read


Netflix Unveils First Look At ‘She-Ra And The Princesses Of Power’ Revival

Children of the ’80s rejoice! Netflix and DreamWorks Animation have released the first photos of the She-Ra and the Princesses of Power revival — and she came to slay. The new version of the titular heroine looks quite different from the ’80s series many people grew up with, but it keeps in the spirit of the show featuring the mythical warrior princess that will empower a whole new generation of young women. The images (check them out below) reveal some main characters… Read


‘Aquaman’ Poster Revealed: Jason Momoa Dives In To The Crowded DC Pool

Jason Momoa

Here’s a new reason to respect Mother Ocean. Behold the first teaser poster for Aquaman, starring Jason Momoa as the DC deep-sea superhero. Have a look below. The film will have Comic-Con panel this week, where director James Wan has said the first trailer will be revealed. The initial footage shown at CinemaCon showed the undersea kingdom of Atlantis, replete with swimming fish people — some riding sea horses — and futuristic submarines. Aquaman is challenged by his… Read

‘Les Miserables’ First Look Photos From Masterpiece PBS Adaptation Out

The latest adaptation of Victor Hugo’s classic novel Les Miserables is coming to Masterpiece PBS, and the first look at cast images are out. Masterpiece is teaming with BBC One on the upcoming six-part event.  The partners have set key cast with Dominic West playing Jean Valjean and David Oyelowo as Javert. Lily Collins has also boarded as Fantine with Adeel Akhtar and Olivia Colman as Monsieur and Madame Thénardier. A co-production from Lookout Point and BBC Studios, the… Read


Michael Horn Exits As Sony Pictures’ International Marketing Chief; Paul Noble Upped To Co-Prez

Sony Pictures

Sony Pictures said this evening that international marketing president Michael Horn is stepping down, with Paul Noble, EVP of international creative advertising, assuming the role of co-president of the division. Josh Greenstein, president of worldwide marketing and distribution at Sony Pictures Entertainment's Motion Picture Group, just sent out a memo to staff (read it below). Horn had been in the post for four years, joining Sony Pictures Releasing International in… Read


‘Chilling Adventures Of Sabrina’ Gets A Bewitching Teaser Poster


Netflix’s forthcoming Chilling Adventures of Sabrina has released its first poster to cast a spell on all of us. The streaming giant and executive producer Roberto Aguirre-Sacasa tweeted an image of a teaser poster of the upcoming series based on the popular Archies Comics character. The image gives a playful retro occult vibe with Sabrina’s signature bob, red lips and a silhouette of a cat — whether it talks is yet to be determined. The Warner Bros. TV series reimagines… Read


Mob Scene Launches TV & Streaming Arm, Taps Cary Sachs To Run It

Cary Sachs Mob Scene

EXCLUSIVE: Hollywood entertainment marketing shop Mob Scene is launching a dedicated Broadcast and Streaming Group, and hiring Cary Sachs to run it. Sachs, who founded and has been president of Ant Farm’s Television & Streaming division since 2016, brings with him clients including including Amazon Studios, Disney Channels Worldwide, ABC, NatGeo, Sony Television, CBS, USA, MTV, ITV, WGN America, Fox Sports, TBS, TNT and Keshet among others. The industry veteran will… Read


‘The Walking Dead’ & ‘Fear The Walking Dead’: AMC Reveals New Key Art For Zombie Dramas

The carnage continues, and here’s a taste of it. AMC has revealed the Season 9 key art for its signature horror drama The Walking Dead and the midseason one for spinoff Fear the Walking Dead. Check both out below before the zombified series attack San Diego for Comic-Con in a couple of weeks. The Walking Dead poster features Andrew Lincoln, Norman Reedus, Danai Gurira, Lauren Cohan and Melissa McBride with a crumbling Capitol Building in the background. All five actors… Read


Damon Wolf Named Lionsgate Motion Picture Group Marketing President

Damon Wolf Lionsgate

EXCLUSIVE: Damon Wolf has been set to become president of worldwide marketing for the Lionsgate Motion Picture Group. Wolf is the current co-head of marketing at TriStar Pictures, Screen Gems and Sony Pictures Worldwide Acquisitions. He will make the move January 1, and will replace Tim Palen. Palen, the longtime marketing chief and the brains behind such lauded film launch campaigns as The Hunger Games and La La Land, will continue to steer marketing for Lionsgate until… Read


20th Century Fox Sets Dates For Untitled James Mangold Ferrari Project, Kenneth Branagh’s ‘Death On The Nile’

20th Century Fox

20th Century Fox’s untitled project from director James Mangold has been set for a June 28, 2019 bow. The film, which stars Matt Damon and Christian Bale, follows an eccentric, determined team of American engineers and designers on a car quest. Led by automotive visionary Carroll Shelby and his British driver, Ken Miles, the team is dispatched by Henry Ford II with the mission of building from scratch an entirely new race car, one with the potential to finally defeat the… Read