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Latest Marketing News


Joanna Dodd Massey Opens New Bi-Coastal Communications Firm

Joanna Dodd Massey, who has worked at Condé Nast, Lionsgate, Hub, CBS and UPN, has just launched her own bi-coastal shingle: J.D. Massey Associates, Inc. which she describes as “a governance strategy and communications firm focused on corporate brand risk and reputation management.” JDMA will maintain offices in New York and Los Angeles and will continue to work with Condé Nast, where she most recently served as Head of Communications. Other clients will include the… Read


Super Bowl LIII Halftime: Maroon 5, Travis Scott, Big Boi Officially Confirmed

Despite calls for an artist boycott and several acts reportedly shying away, Super Bowl LIII has finally nailed down performers for its halftime show. As rumored, rockers Maroon 5 will be joined by rapper Travis Scott and performer/producer Big Boi as the entertainment for the big game, set for Sunday, Feb. 3 in Atlanta’s Mercedes-Benz Stadium. CBS will televise the game and halftime. Usually one of the most coveted showcases of the year, this year’s Super Bowl halftime… Read


CBS Special ‘Super Bowl Greatest Commercials 2019’ Starts Live Vote

EXCLUSIVE: Viewers will have a chance to vote live for the all-time funniest Super Bowl commercial as part of Super Bowl Greatest Commercials 2019, an interactive countdown special. The hour-long show will be broadcast Tuesday, Jan. 29 starting at 8 pm ET on CBS. The special will originate from Mercedes-Benz Stadium in Atlanta, site of Super Bowl LIII, and will be hosted by Boomer Esiason, analyst for CBS Sports' NFL pregame show The NFL Today, and Daniela Ruah, star of… Read


Apple Privacy Features Touted On Consumer Electronics Show Adjacent Billboard

Apple is using an old-fashioned way to capture hearts and minds – it’s put up a large billboard near the Consumer Electronics Show convention center to emphasize its privacy features. Tech giant Apple isn’t attending the show, but has placed the ad on the side of a SpringHill Suites by Marriott hotel. The facility is adjacent to the Las Vegas Convention Center, where the tech industry gathers annually to see what’s next. The black and white ad says, “What happens on… Read


‘Rocketman’ Photos: Taron Egerton Channels Elton John In Biopic

There’s a new biopic about a revered British pop star from the 1970s who assaulted the charts worldwide while exuding style, charisma and sheer innate talent. But this one hasn’t made more than $700 million. Given the massive and unprecedented global succuss of Bohemian Rhapsody, Paramount must be salivating at the thought of releasing Rocketman, starring the Kingsman franchise’s Taron Egerton as Elton John. And today we get a look at some new photos from the film that… Read


‘Brooklyn Nine-Nine’ Channels ‘Law & Order’ In New Promo For Its NBC Debut

“On the streets of the city, there are those who commit crimes and there are those who stop them.” Sounds like the serious, sober opening for a Dick Wolf police procedural, right? No, NBC marketers would tell you, but thanks for playing our game. Ripped from the headlines — or, rather, the opening titles of a Law & Order episode — comes a new promo for Brooklyn Nine-Nine, the Andy Samberg-fronted comedy that’s moving to the Peacock Precinct next month after five seasons on… Read


‘Angie Tribeca’ Season 4 Premieres With 10-Episode Marathon This Weekend – Watch The Trailer

It’s back to the future this weekend for TBS’ screwball LAPD comedy. Just like it did for its rookie year in 2016, Season 4 of Angie Tribeca will be available to binge with a two-night marathon this weekend. Watch the new trailer above. Episodes 1-5 of the new season starring Rashida Jones as the title cop will air starting at 8 p.m. Saturday, followed by 6-10 at 8 p.m. Sunday. The series launched with a 25-hour marathon in January 2016. There are a couple of new… Read


‘Oscars Spotlight’ Series Showcases Documentary Features For 91st Academy Awards


The Academy of Motion Picture Arts and Sciences and its Future of Film Committee will present a new program showcasing the 15 shortlisted documentary films contending for the 91st Oscars. Oscars Spotlight: Documentary Feature Shortlist will screen theatrically in 13 cities nationwide starting December 31 through January 21, 2019.  Participating theaters include AMC Theatres, Alamo Drafthouse Cinema, and Laemmle Theatres. "The Academy is thrilled to be collaborating with… Read


‘Aladdin’ Photos Hit: First Look At Genie Will Smith, Jasmine & More

Will Smith

Disney’s Aladdin got a jump on its summer 2019 release date Wednesday when the first photos from the live-action version of the 1992 animated classic landed on the cover of Entertainment Weekly. The photos feature Mena Massoud as Aladdin, Naomi Scott as Jasmine and Will Smith as the magical Genie, among others. Marwan Kenzari, Nasim Pedrad, Billy Magnussen and Numan Acar also star. Guy Ritchie directed the pic, which already has secured a May 24 release date. A whole… Read


Michael Nyman’s Acceleration Adds Trio To Senior Exec Team

Acceleration, the marketing, media and advisory firm launched this year by former PMK*BNC chief Michael Nyman, has added three execs to its leadership team. Effective immediately, David Kingsdale is Head of Acquisitions, Scott Floyd is Head of Collaboration and Robert Ogden is Chief Financial Officer. Kingsdale is responsible for identifying acquisition candidates and leading due diligence and negotiations for acquisitions and strategic investments. With more than 30… Read


‘Home Alone’ – With AI: Macaulay Culkin’s Not Afraid Anymore, Thanks To Google Assistant

Yes, you CAN go home again. Twenty-eight years after Macaulay Culkin introduced us to the character of Kevin McCallister in the Home Alone films, Culkin has returned to reprise his role from the box office blockbusters in an ad for Google Assistant. Home Alone Again with the Google Assistant features Culkin as a modern-day Kevin, who once again finds he has the house to himself, but this time with the aid of Google Assistant. In the clip, recreating several of the film’s… Read


A ‘Die Hard’ Holiday: Recut Trailer For The Action Classic Says, “Yippee Ki-Yay, Father Christmas”

Here comes Santa Hans, here comes Santa Hans, right toward Santa McClane! With serious apologies to Gene Autry, we check in on what some call the Ultimate Christmas Movie, Die Hard, which is celebrating 30 years of spreading holiday cheer, and spatter. Now Fox has gone and done a holiday-themed recut of the trailer for the film that made movie stars of Bruce Willis and Alan Rickman — the former as the anything-goes cop who foils a Christmas Eve heist by the latter and his… Read