Click to Skip Ad
Closing in...

Latest Marketing News


Ellen Pompeo On Inclusion, ‘Grey’s Anatomy’ & Twitter Challenge To Laura Ingraham – Cannes Lions

Ellen Pompeo

Grey's Anatomy star Ellen Pompeo is the latest actor to call for an inclusive group of journalists at press junkets, saying she will “make sure reporters who are people of color get to come in and interview me” going forward. Pompeo was speaking at the Cannes Lions International Festival of Creativity on Tuesday afternoon, alongside PR maven Richard Edelman, whose communications and marketing firm partnered with Grey's creator Shonda Rhimes and Dove in the female-led Real… Read


‘Saved By The Bell’ Pop-Up Changes The Game For Authorized Fan-Driven Experiences

Marketing machines use pop culture-driven immersive experiences to fuel the hype of studios big-time titles. Warner Bros. has been on top of its game with a frightening IT house as well as an Easter egg-filled maze for Ready Player One. When the cult hit Twin Peaks was revived by Showtime last year, Los Angeles became the home of the Roadhouse, the popular bar in the series. During SXSW, HBO set up a fully operating Westworld complete with a saloon and in-character “hosts”… Read


US Open Golf Championship Ratings Up For Fox, FS1 And Fox Sports Digital Platforms

FOX Sports

Coverage on the second round of the 2018 US Open Championship beat 2017’s tally, up seven percent and averaging just over 1.5 million viewers on Fox, FS1 and Fox Sports Digital Platforms combined. In 2017, the combined tally was just over 1.4 million. The second round surge was even more impressive since perennial ratings draw Tiger Woods missed the cut. The Fox broadcast network posted a 1.5/4 household rating/share, with 2,090,000 viewers, according to fast national… Read


‘Alpha,’ First Release From Studio 8, Gets New Official Trailer, One-Sheet From Sony

Last year, Sony put together more of a hardened, survivalist trailer for Alpha from Studio 8 and directed by Albert Hughes. Now, the marketing team has lightened up the tone of the audio-visual campaign to focus on the story about the origins of a boy struggling to survive and befriends a wolf. With a new trailer and one-sheet, the story looks to be a bit more family friendly with the tagline: “Experience the incredible story of how mankind discovered man’s best… Read


CBS Corp. Forms Experiential Events Unit CBSX

As TV programmers look for new revenue streams and ways to bond with fans, CBS Corp. said it has formed an experiential events division called CBS Experiences (or CBSX for short). The unit will focus on expanding the reach of CBS programming and properties through what the company described as “live, entertaining and interactive encounters.” Rich Lobel will serve as EVP and Managing Director of CBS Experiences. Vinnie Favale, SVP Late Night and Talent Development at CBS… Read


TWC Marketing Exec Francois Martin Exits Company After 13 Years

EXCLUSIVE: After 13 at The Weinstein Co, Francois Martin, President of Marketing Strategy, is exiting the company to pursue other jobs. His last day is today. Martin follows several other execs out the door in what has been a very tumultuos time for employees at the struggling company. Martin, who also worked at Miramax for many years, most recently worked on the strategy overseeing such campaigns as Wind River, Lion, Southpaw, Woman in Gold, Inglorious Basterds and The Ki… Read


Random House Ups Theresa Zoro To Exec VP Marketing & Public Relations

Theresa Zoro Sanyu Dillion

Random House has upped Theresa Zoro to EVP Executive Creative Director, Marketing and Public Relations, effective immediately. Zoro previously was the publishing house’s EVP Director, Publicity and Communications. In the newly created role, Zoro (above, left) will continue to report to Gina Centrello, Random House president and publisher. She’ll now oversee marketing and consumer insights, while continuing to lead publicity and communications, for the Random House… Read


Freeform Execs Describe “Finding Our Voice” Since Rebrand; No Insights On ‘Roseanne’ Meltdown

Three weeks after making their debut pitch to ad buyers as part of the ABC upfront at Lincoln Center, Freeform’s top execs convened talent and press for a much smaller-scaled luncheon event in New York. The goal was to mark progress since the Disney-owned network’s January 2016 rebrand from ABC Family. President Tom Ascheim said the renamed network hit its stride with last year’s premiere of The Bold Type. With two major shows rolling out this month, Freeform is not… Read

exclusiveBox Office

‘Jurassic World: Fallen Kingdom’s Dino-Mighty Global Marketing Campaign: On The Road With T-Rex & More

EXCLUSIVE: Universal is pulling out the stops as its Jurassic World: Fallen Kingdom dinos get ready to stomp around the globe beginning June 6. In one of the studio’s biggest-ever marketing and publicity campaigns — which has included global T-Rex and Raptor stunts — stars including Chris Pratt and Bryce Dallas Howard, and director J.A. Bayona have made the rounds from Madrid to London and Shanghai to get the word out on the follow-up to 2015's $1.67B global grosser. The… Read


TWC’s Nicole Quenqua Lands As Senior VP At Participant Media

Nicole Quenqua

Nicole Quenqua, who exited The Weinstein Company earlier this month after a seven-year stint, has been hired at Participant Media as SVP Communications. She starts immediately and will be leading and supervising entertainment publicity, events and corporate communication, highlighting Participant’s social-impact mission. She is relocating to Los Angeles and reports to Christina Kounelias, EVP Worldwide Marketing. Quenqua will be responsible for developing and executing… Read


Pamela Kaufman Upped To President Of Viacom/Nickelodeon Global Consumer Products

Pamela Kaufman has been promotoed to the new role of President, Viacom/Nickelodeon Global Consumer Products, with global oversight of the consumer products business across Viacom Media Networks and Paramount Pictures. Kaufman will lead worldwide licensing and merchandising and focus on maximizing Viacom's portfolio of brands and franchise properties, including Nickelodeon's PAW Patrol, Teenage Mutant Ninja Turtles and SpongeBob SquarePants; MTV's Jersey Shore: Family Vacat… Read


Arthur Manson Dies: Longtime Film Marketing & Distribution Exec Was 90

Arthur Manson, a film executive whose career in marketing and distribution included numerous Oscar-winning films and ran from Hollywood’s Golden Age until his retirement last year, died peacefully Monday at his home in Riverdale, NY, his daughter Cynthia Manson said. He was 90. Born in Brooklyn in 1928, Manson served in the Army immediately after World War II in Allied-occupied Germany, where he was a reporter for Stars and Stripes. He followed his brother Alan into the… Read