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Latest Marketing News


Walt Disney Studios Ups Ryan Stankevich and Martha Morrison To SVP Global Marketing Posts

Ryan Stankevich and Martha Morrison have been promoted to SVP Marketing at Walt Disney Studios, president of marketing Asad Ayaz said today. In their new and expanded roles, the pair will lead global campaigns and strategy for Disney's entire theatrical slate, working with all areas of the marketing organization. Stankevich will oversee titles from Marvel Studios and Lucasfilm, while Morrison will be in charge of titles from Walt Disney Animation Studios and Pixar… Read


Pam Lifford Set As President Of New Warner Bros Global Brands & Experiences

Pam Lifford has been named president of Warner Bros Global Brands & Experiences, a new business that will align strategies and increase consumer engagement across the company's key brands and franchise. Lifford, who joined Warners in 2016 as president of its Consumer Products division, will oversee DC, Themed Entertainment and a new Global Franchise team, along with Consumer Products. She is charged with developing new fan-engagement business opportunities as well as… Read


‘The Conners’: New Photos From ABC’s ‘Roseanne’ Spinoff

ABC has released some new photos from The Conners, its spinoff from the canceled Roseanne. The snaps — check them out below — feature original-series and revival regulars John Goodman, Laurie Metcalf, Sara Gilbert, Michael Fishman and Lecy Goranson along with Jayden Rey, Ames McNamara and Emma Kenney, who play the Conners' grandkids and were upped to regular roles for the spinoff. The sitcom continues the Conner family saga without Roseann Barr, who was fired from the… Read


eOne Names Dora Candelaria To Head Global Film Marketing

EXCLUSIVE: Entertainment One has hired Dora Candelaria to lead its global film marketing. The former Paramount executive is joining as EVP, Marketing, Film and will oversee marketing and publicity of all eOne film content, working closely with the company’s senior leadership, key film partners and local territories to create and implement global strategy and initiatives. She’ll be based in LA. Candelaria was previously at Paramount Pictures where she held various roles… Read


‘The Favourite’ Trailer And Poster Thrust Royal Roundelay Into Awards Race

The latest trailer and poster for Fox Searchlight’s The Favourite offer a richer taste of the film’s three-way royal-court roundelay. The materials (see trailer above and poster below), plus rave reviews in Venice and Telluride, position Olivia Colman as a major awards contender. Colman’s co-stars, Emma Stone and Rachel Weisz, are hardly newcomers to the Oscar dance. Stone won for Best Actress in 2017 for La La Land, after a 2015 Best Supporting Actress nomination for Bird… Read


‘Outlander’ Season 4 Poster Revealed: Caitriona Balfe & Sam Heughan On The Precipice

The countdown is on to Season 4 of Outlander, the time-jumping Starz drama starring Caitriona Balfe and Sam Heughan, and now we have the key art. Featuring Caitriona Balfe and Sam Heughan holding hands and staring out at the countryside, it includes the tagline, “Brave the New World.” Have a look below. Season 3 ended with Jamie (Heughan) and Clair (Balfe) washed up ashore in what is now the state of Georgia, as occurred in Diana Gabaldon's Voyager novel. Season 4 picks… Read


‘Manifest’: NBC Unveils Entire First Act Of Supernatural Thriller In Digital Platform Rollout

Ahead of the linear premiere of NBC’s anticipated supernatural thriller Manifest, NBCUniversal is offering the complete nine-minute-plus first act across digital platforms as part of a multi-pronged rollout marketing strategy. The first act is now available across NBCUniversal's Cross Company Partners including YouTube, Facebook, Twitter, Instagram TV, the NBC App on Amazon Fire, Roku, Apple TV, DirecTV, Xfinity, MVPD's, E!, Bravo, Access Hollywood, USA Network, Universal… Read


Warner Bros Promotes Dana Nussbaum To EVP Media

EXCLUSIVE: Dana Nussbaum has been upped to EVP Media at Warner Bros Pictures Group, with responsibility for media planning and buying activities for the studio's film, home entertainment and video game divisions. Nussbaum will report to Blair Rich, president of Warner Bros Pictures & Home Entertainment Worldwide Marketing. Lynn Whitney, who had been EVP Media, is exiting Warner Bros Pictures. Prior to her promotion, Nussbaum served as SVP Media. In her new position, she… Read


BrewDog Network Pops Top Off SVOD Market For Craft Beer Maker

The U.S. is awash in subscription streaming networks, with more than 200 of them now jockeying for viewers. But the BrewDog Network, a $5-a-month service launching today, introduces a bit of a new wrinkle. The network will deliver a lineup of cocktail, craft beer, culinary and travel shows — not from a traditional TV programmer’s perspective, but from that of a seasoned brand marketer. BrewDog is a craft beer maker with U.S. headquarters in Columbus, Ohio, and since… Read


‘Lethal Weapon’ Promo: Damon Wayans’ New Partner Seann William Scott Kicks Butt & Calls Names

Lethal Weapon

“I take this partnership thing very seriously,” Roger Murtaugh tells the newest member of his crimefighting duo over beers. Quick cut to said newbie kicking the snot out of some bad guys before he and Murtaugh somehow end up atop the cab of a delivery truck speeding down the street. Then comes an old-guy joke. Here’s a new promo for Fox’s third-year drama Lethal Weapon, the first episodes with Seann William Scott taking over as Damon Wayans’ partner after Clayne Crawford… Read


‘RBG’ Is First 2018 DVD Awards Screener Sent To Academy Voters As Oscar Season Gets Underway – And It’s Only August!

EXCLUSIVE: RBGthe Ruth Bader Ginsburg feature documentary that became an out-of-the-box hit upon its release in the spring, gets the honors as the first official 2018 DVD screener sent to members of the Academy of Motion Picture Arts and Sciences. It landed in most mailboxes today, though it might take a little longer for all those new international members. Indicative of an exceptionally strong year already for docus, RBG is expected to be a contender in the Best… Read


Six Flags, CBS Films Scare Up ‘Hell Fest’-Themed Haunted Attractions

Six Flags Entertainment and CBS Films have teamed up to scare the bejeezus out of theme park visitors all the while promoting CBS and Lionsgate's latest horror flick, Hell Fest. In collaboration with the movie’s creators, Six Flags and CBS Films are launching new haunted attractions based on the film at three theme parks during Fright Fest which runs Fridays, Saturdays and Sundays from September 15-October 31. The three Six Flags venues (Magic Mountain in Valencia, CA… Read