Latest in Marketing

Ruben Igielko-Herrlich, a veteran film marketer who co-founded the global entertainment marketing group PropagandaGEM, has died of brain cancer. He was 62. His family said he died March 7 after a four-year battle with glioblastoma. Igielko co-founded PropagandaGEM in 1991 with his longtime…

EXCLUSIVE: CBS is getting a head start on boosting the profile of its new Justin Hartley drama, now named Tracker. Previously known as The Never Game, the series is scheduled to air during the 2023-24 broadcast season. But the network’s marketing department under President Mike Benson plans to kick…

Top Gun: Maverick and Abbott Elementary took home to respective top film and TV prizes at the The 60th annual ICG Publicists Awards, which was held this afternoonm at the Beverly Hilton. Check out the full winners list below.  The marquee winners matched up with the recipients of the previously…

Paramount Global today announced a new brand positioning and trade campaign around the tag ‘Popular is Paramount’ to reflect "the company’s indisputable strength in making popular content and content popular for every audience." “‘Popular is Paramount’ is a celebration of our company, content and…

The power of a wide theatrical release was realized this weekend by streamer Amazon in its pivot back to the big screen with MGM/United Artists Releasing’s Creed III. It easily minted the best opening ever for the Seattle-based parent, as well as for the Rocky franchise, with $58.6M domestic, $100.4M…

EXCLUSIVE: Marketing teams working on projects from The Batman and Black Panther: Wakanda Forever to Wednesday and A League of Their Own were honored Saturday at the second annual World Trailer Awards. The ceremony honoring the world’s top creators and entertainment marketers took place at the Tivoli…

"'Nobody likes to watch people getting eaten by lions.” Apparently this was the response by the late Sumner Redstone during his National Amusement exhibition days after he saw a screening of the 1981 Tom Skerritt lion movie, Savage Harvest, relayed to me by an exhibition source who overheard him…

UK TV history will be made tonight when an aid appeal seeking donations to help the Turkey-Syria earthquake disaster airs across 29 channels, narrated by Daniel Craig. Channel 4 has brought together media owners ITV, UKTV, Channel 5, Sky, STV, Warner Bros. Discovery and Ocean Outdoor for the appeal…

The final Rolling Stones album with contributions from original drummer Charlie Watts will be out later this year, the band’s first new music in 18 years. But that’s not all – Beatles Paul McCartney and Ringo Starr are reported to be contributors on the new recording. The album would be the first…

EXCLUSIVE: Luxury labels are "naturally evolving" toward producing and making their own indie feature films, says Charles Finch, founder and chief executive of Finch and Partners, the consulting firm that has been the prime mover in enabling "a synergy of content" between the entertainment sector and the…

The World Trailer Awards on Tuesday unveiled regional winners for its 2023 edition, with more than 70 projects selected from seven regions representing excellence in entertainment marketing across cinema, television (broadcast and cable), streaming and games. The group advances to the final round of…

Titanic director James Cameron has an answer for fans that insist the film’s hero would have survived had he only gotten on the floating door : You don’t know Jack. Passionate fans of Titanic have hounded Cameron for years with their theory that Jack (Leonardo DiCaprio) could have survived by…