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Latest Marketing News


Fox Worldwide Film Marketing Chiefs, Chief Content Officer Out Amid Disney Layoffs

20th Century Fox

Fox president of Worldwide Marketing Pam Levine, her co-president Kevin Campbell and the division’s chief creative officer Tony Sella will all be exiting the company now that merger of Disney and Fox is complete. They are the latest big names to emerge as layoffs are underway after the $71.3 billion acquisition of Fox assets by Disney was made official early Wednesday morning. Hundreds of layoffs are expected; earlier today, Fox distribution veterans Chris Aronson and… Read


MGM Names Netflix’s Stephen Bruno To Chief Marketing Officer Post

Steven Bruno

MGM has hired veteran entertainment marketing exec Stephen Bruno to be its chief marketing officer. He will leave Netflix to take the post and he starts at the studio in April. Bruno has solid experience both in theatrical film and television series launches. He spent the past four years as VP Creative Marketing at Netflix, which hired him away from The Weinstein Company. He cut his teeth in features at TWC, where he spearheaded the marketing campaigns behind films that… Read


‘Once Upon A Time In Hollywood’ Poster: DiCaprio, Pitt & Tarantino’s Summer Of ’69

Here’s the latest peek at Quentin Tarantino’s next star-laden pic — a 50-year flashback to a dark time in L.A.’s history. Check out the new poster for Once Upon a Time in Hollywood below. The pic is a Pulp Fiction-esque tapestry of stories set in an around Los Angeles in summer 1969, at the height of hippie Hollywood. The two lead characters are Rick Dalton (Leonardo DiCaprio), the former star of a Western TV series, and his longtime stunt double Cliff Booth (Brad Pitt)… Read


Viacom’s Music Group Sheds Jobs At CMT In Nashville As Part Of Ongoing Integration Effort

With CMT being integrated into the Music Group (MTV, VH1, CMT, Logo), the Viacom network is eliminating several positions in the Nashville operations of CMT. Deadline has learned that the effort to streamline departments such as scheduling, communications and marketing is resulting in a number of positions being eliminated. The majority of positions are in marketing. Anthony Barton, head of CMT marketing, and Suzanne Norman, head of our Nashville office, are both… Read


‘Game Of Thrones’ Final Season Trailer Royally Shatters HBO Viewing Records

If there were any doubt that the enthusiasm for Game of Thrones had diminished as fans waited almost two years since the last season debuted, a digital flood this week proved the passion is stronger than ever. Watch it here. In the first 24 hours since the battle filled trailer for the eighth and final season of the blockbuster based on George R.R. Martin's writings was released in the morning of March 5, the 2-minute spot was viewed 81 million times. As well as being one… Read


Netflix Chief Marketing Officer Kelly Bennett To Exit

Kelly Bennett Netflix

Netflix said Thursday that chief marketing officer Kelly Bennett is exiting the post he has had since 2012. He has been a key cog in the growth of original programming at the streaming giant, which went from 26 million subscribers at the time of his hire to more than 139 million worldwide now. The company said Bennett will remain in a transitional period until a new CMO is found. "Kelly Bennett has been absolutely transformational for us as we expanded our member base in… Read


Disney Reveals Dates For ‘Star Wars: Galaxy’s Edge’ Theme Park Openings

Disney CEO Bob Iger announced that the company’s long-anticipated Star Wars: Galaxy’s Edge “lands” will open on May 31 and Aug. 29 at Disneyland in Anaheim and DisneyWorld in Florida, respectively. Speaking at the company’s annual shareholder meeting, Iger also revealed exclusive new video footage of the 14-acre attractions, which he described as “by far the largest lands we’ve ever built.” (Watch the video above.) While speculation had centered on a June bow in… Read


Aspect Names Creative Executive Jason Chappelle To Key Post

EXCLUSIVE: Aspect, one of the longest-running and best-known creative advertising houses in this business, has just hired Jason Chappelle as its new Executive Creative Director. Chappelle had been at Los Angeles-based Mocean where he had been senior VP/creative director and worked on the marketing materials for the Oscar-nominated (and winning) Bohemian Rhapsody, and box office hits Deadpool 2, The LEGO Movie 2 and The Nun. He started at Aspect today. He will report to… Read


Fortnite Star “Ninja” Has Toy Line Debuting At NY Toy Fair

Tyler “Ninja” Blevins influence in the gaming world is about to expand into real life. The social media influencer, whose streaming videos of his Fortnite gaming exploits on Twitch have built an audience of 13 million followers and 21 million YouTubers, will now have his own line of collectible figurines and plush dolls.  The 27-year-old gamer’s toys are expected to be on display this weekend at the annual New York Toy Fair. Wicked Cool Toys plans nearly a dozen different… Read


Screen Engine/ASI Launches Turbine, Former NRG CEO Catherine Paura And Angela Paura To Oversee

EXCLUSIVE: Entertainment market research and analytics company Screen Engine/ASI is launching a new division called Turbine, which it says “will combine comprehensive data research and marketing execution strategies and they are bringing in former NRG CEO Catherine Paura and her sister Angela Paura to run it. Screen Engine/ASI is run by co-founder and CEO Kevin Goetz and its President Bob Levin. The Pauras will report to them. The Pauras previously worked at Alcon… Read


Motion Design Studio Antenna Creative Launches With ‘Miss Bala’ And Lantern Gigs

Antenna Creative

EXCLUSIVE: Creative directors Lucas Christman and Jarik van Sluijs and producer Alexandra Hancock have launched Antenna Creative, a motion design studio that will work with clients in feature films, TV, commercials, branded content, video games and experiential attractions. The new venture is already on the board, creating the main title design sequence for Sony Pictures’ Miss Bala, which stars Gina Rodriguez and is directed by Catherine Hardwicke and hit screens last… Read


Stun Launches Digital 360 Division, Hires Renee Samms To Run It


EXCLUSIVE: Stun, the Los Angeles-based content studio and commercial production company, has launched Digital 360, a new division that will focus on cross-platform branding. It has hired industry veteran Renee Samms to head the unit, which will work with industry clients that include Fox Searchlight/Fox Home Entertainment, Warner Bros, the NFL, HBO Social, NBCU Snapchat Integrations, WarnerMusic Group, Sony Theatrical, Universal Theatrical, Dreamscape VR and #SeeHer. “Our… Read