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Latest Marketing News


BRON Studios Hires Fox Searchlight’s Cassandra Butcher As Chief Marketing Officer

Cassandra Butcher BRON Studios

Longtime Fox Searchlight publicity executive Cassandra Butcher has been hired by BRON Studios to become its chief marketing officer. She now joins the producer-financier behind upcoming pics like The Front Runner and The Nightingale, and which has films like Jay Roach’s Roger Ailes movie, the Tom Hanks-starrer Greyhound, the Al Capone movie Fonzo and Bill Condon’s The Good Liar in the works. In her new role Butcher will oversee all marketing campaigns and work with the… Read


Discovery’s Velocity Network Sets Date For Motor Trend Rebrand


After months of buildup by its parent company Discovery, Velocity has announced it will flip the switch and become MotorTrend Network on November 23. Tapping into the nearly 70-year history of the MotorTrend automotive brand, the network will double down on its vehicular focus. MotorTrend will be available in 73 million U.S. homes. "Seven years ago, I had the privilege of working with an amazing team at Discovery to create Velocity – the only television home for fans of… Read

exclusiveBox Office

‘The Grinch’ Global Promo Campaign Grows Several Sizes From First Movie, To $80M

The Grinch

EXCLUSIVE: As Illumination and Universal’s The Grinch looks to bank at least $70M at the global box office this weekend from 4,140 theaters stateside and 23 overseas markets including the UK and Brazil, the pic is receiving an robust promotional boost from a campaign that includes 60 partners from around the globe, valued at $80M. Promo partners are running media targeting the coveted adult and millennial demos for the pic with a majority of campaigns having kicked off… Read

‘Star Trek: The Next Generation’ Home For Sale In Malibu, Part Of ‘The Survivors’ Episode

If you are a Trekker with a spare $5.695 million, you could acquire a cool Star Trek:The Next Generation souvenir. A Malibu, CA home that was the centerpiece of a SNG season three episode called The Survivors is on the market. In the episode, a rescue party from the USS Enterprise answer a distress call coming from a seemingly deserted planet. There, they discover an elderly couple who appear to have survived a world- devastating disaster. Later in the episode, the truth… Read


‘The Brady Bunch’ Kids Reunite To Launch HGTV Series That Will Renovate Sitcom’s House

Here’s a story: The kids from The Brady Bunch held a family reunion of sorts in Los Angeles to kick off an HGTV series that will follow a full overhaul of the house used in the sitcom’s exterior shots. Check out a closeup of their photo below. Barry Williams (who played Greg Brady), Maureen McCormick (Marcia), Christopher Knight (Peter), Eve Plumb (Jan), Mike Lookinland (Bobby) and Susan Olsen (Cindy) gathered at the iconic home in Studio City to help launch A Very Brady R… Read


‘Cobra Kai’ Online Series Episode 1 Passes 50 Million Views On YouTube

The publicity drums are beating for the second season of Cobra Kai, the YouTube Premium web series that updates the Karate Kid film series by 30 years in the aftermath of the 1984 All Valley Karate Tournament that was the original film’s focus. A Tweet featuring the main characters, including original film star Ralph Macchio, generated a huge buzz online. The tweet touts the success of the online series, which just had its first episode (released free) pass the 50 million… Read


Warner Bros International Marketing President Lynne Frank To Exit

EXCLUSIVE: Lynne Frank, Warner Bros’ President of International Marketing and Worldwide Planning and Operations, is leaving the studio at the end of the year to pursue new opportunities. She will continue to oversee the international campaigns for Fantastic Beasts: The Crimes of Grindelwald, Creed II (which Warners has Canada and overseas on) and Aquaman. Frank joined Warners’ international film operations in 2010 as EVP International Marketing and worked on such… Read


‘Wheel Of Fortune’ Playing With House Money – As In Giving Away A New Home

Here’s a scenario that might play out next week. Wheel of Fortune viewer yells at his or her screen: “I can solve that puzzle! ‘I Have to Make a Mortgage Payment.” And for one fortunate fan, such payments could be a thing of the past. The venerable game show is trying something new for its 36th season in syndication: giving one viewer the chance to win a house. Wheel is teaming with Minto Communities and Margaritaville Holdings to give away a new home valued at $350,000… Read


‘The Guest Book’ Is Pumping Up Season 2 Premiere With Cash Prizes

Greg Garcia, the creator of My Name Is Earl and TBS show The Guest Bookis giving new meaning to the term pay TV. Garcia will select one of his Twitter followers to receive $10,000 to present to their favorite charity, as well as a collectible copy of Earl's list from My Name is Earl. He also plans on giving up to $50,000 to the Red Cross for Hurricane Michael relief. How can you get aboard this gravy train?  Details below: Win $10,000 for your favorite charity… Read


Withoutabox Film Festival Submission Platform To End Service Next Year

Amazon-owned Withoutabox, the dominant indie film festival submission platform for the last decade, has decided to end its service. In a letter to users, the service – run through IMDbPro – said it would “phase out” the service over the next year. Withoutabox was the official platform for Sundance and had been used by the LA Film Festival, the Toronto Film Festival, and hundreds of smaller events, with the platform claiming it processed more than 100,000… Read


Broadway League Report Finds Audience Getting Younger, With More Kids And Teens Attending Shows

Broadway used to be the province of the blue hairs. But lately, the blue hairs attending shows are as likely to be kids and teens as they are the ladies who lunch. The Broadway League's annual demographics report, The Demographics of the Broadway Audience 2017–2018, has been released, comparing current Broadway theater-going habits in New York City to previous seasons. The Broadway League was founded in 1930 and is the national trade association for the industry. From… Read