SAG-AFTRA Calls BBH Chief Strategy Officer Sarah Watson “Hypocrite Of The Week”
SAG-AFTRA has labeled Sarah Watson as "Hypocrite of the Week" in its ongoing strike against the Bartle Bogle Hegarty ad agency. Watson, BBH's chief strategy officer and New York chairman, also serves on the steering committee of Time's Up Advertising, a movement to fight sexual harassment in the advertising industry.
"Watson helps steer Time's Up Advertising and has publicly spoken out about fairness and social justice, but the agency she leads is illegally attempting to… Read
Disney And Google Reach Digital Advertising Deal
Disney’s Direct-To-Consumer & International unit has reached a deal with Google for advertising technology in a bid to increase revenue across its vast digital footprint.
Under the arrangement, Google ad tech tool Google Ad Manager will replace Comcast’s FreeWheel in powering the delivery, optimization and performance of digital ads across Disney’s global digital portfolio. The media company’s digital properties combined reach more than 230 million users around the world… Read
Condé Nast’s CEO Bob Sauerberg Exiting As Company Restructures
Bob Sauerberg, who spent 18 years at Condé Nast and became CEO in 2016, will be leaving his post to make way for a new leader who will oversee both domestic and international operations.
The move comes as traditional publishers grapple with shifts in consumer habit and ongoing digital disruption. Sauerberg’s exit is more directly tied to an effort by the media company to unify its traditionally sprawling international ranks and become a global enterprise. He plans stay in… Read
‘The Lion King’ Teaser Is Disney’s Biggest Preview With More Than 224M Views
While most Americans feasted and gave thanks on a holiday Thursday, the rest of the world was online and enjoying the first teaser trailer from the live action version of Disney’s The Lion King, propelling it to the studio’s biggest trailer bow ever.
The Lion King topped Disney, and became the #2 most-viewed trailer from any studio of all time, trailing only the debut of Avengers: Infinity War (238M views).
The Lion King builds on Disney's success of updating and… Read
ATX Television Festival Teams With Southwest Airlines For Pitch Competition
ATX Television Festival's seventh annual Pitch Competition has issued a call for submissions, and has a new wrinkle – sponsored transportation and accommodations for its Top 10 finalists.
The event, being held June 6-9 in Austin, Texas, provides an opportunity for undiscovered writers to showcase their talent, along with providing access to TV's top decision-makers. ATX's focus is the celebration of the television medium – looking back at its history, where it is now, and… Read
U.S. Digital Ad Spend Hits Record $49.5 Billion In First Half Of 2018
Digital advertising revenues in the U.S. reached a record $49.5 billion in the first half of the year, fueled by the continued growth in mobile advertising and the rise of in popularity of consumer brands that sell products directly to consumers online.
Spending on digital advertising is up a dramatic 23% from a year ago’s reported figure of $40.3 billion, according to the Interactive Advertising Bureau’s Internet Advertising Revenue Report.
“This landmark figure cements… Read
YouTube Music And Dick Clark Productions Extend Partnership For ‘New Year’s Rockin’ Eve With Ryan Seacrest’
YouTube Music and dick clark productions have set a multi-year partnership on Dick Clark's New Year's Rockin' Eve with Ryan Seacrest.
The deal will make YouTube Music the first presenting partner in the long-running show’s history. It extends the existing multi-year deal between dcp and YouTube Music covering the American Music Awards and with YouTube on the Streamy Awards.
The 47th edition of the annual ball under the ball in New York’s Times Square will go on the air… Read
Vice Chief Creative Officer Tom Punch Exits For Role At Spring Studios
In the latest executive shuffle at Vice, chief creative officer Tom Punch has exited to take a similar position at Spring Studios, an ad agency and production company with offices in the U.S., UK and Europe.
Vice, the maverick, Montreal-born brand that was once the darling of the media business, has entered a more choppy period and is restructuring under new chief Nancy Dubuc. When Disney announced earnings last week, it divulged a writedown of $157 million on its… Read
Political Ad Windfall In Q3 Helps Ease Sinclair’s Merger-Fail Hangover
Sinclair Broadcast Group, the top owner of local TV stations in the U.S., said it raked in so much ad revenue from the midterm elections that 2018 is now the biggest political ad year of any on record aside from 2012, a presidential year.
In reporting third-quarter financial results, Sinclair said political ad revenue for the full year is 60% ahead of 2014 levels and 20% above the presidential year of 2016. Total revenue for the quarter increased 19% from the same quarter… Read
Snap Adds Comscore’s Measurement For Snapchat Discover Channels
Snap has struck a new partnership with firm Comscore that allows the firm to measure each publisher’s total audience on Snapchat Discover, a section of the platform where users view magazine-like content from media companies.
The partnership will help advertisers gain a better understanding of each publisher’s reach, even though it falls short of providing TV-like audited numbers for specific shows.
"Our integration with Comscore is another important step in our continued… Read
National CineMedia CEO Andrew England Steps Down As Company Reports Bumpy Q3 Results
Andrew England, CEO of leading in-theater advertising company National CineMedia, has stepped down and longtime senior executive Cliff Marks has been appointed as interim leader of the company.
The company’s board of directors has initiated a search for a permanent replacement for England, who became CEO in January 2016. “Our CEO search will target a visionary leader who can help innovate around NCM's platform to ensure that we remain the leading connector between brands… Read
‘Star Trek: The Next Generation’ Home For Sale In Malibu, Part Of ‘The Survivors’ Episode
If you are a Trekker with a spare $5.695 million, you could acquire a cool Star Trek:The Next Generation souvenir.
A Malibu, CA home that was the centerpiece of a SNG season three episode called The Survivors is on the market. In the episode, a rescue party from the USS Enterprise answer a distress call coming from a seemingly deserted planet. There, they discover an elderly couple who appear to have survived a world- devastating disaster. Later in the episode, the truth… Read