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breakingBusiness

As SAG-AFTRA & Ad Industry Begin Contract Talks, Union Urges Biz To “Do The Right Thing”

As SAG-AFTRA sits down today for the first day of bargaining with the ad industry for a new commercials contract, the union has taken out a full-page ad in The Wall Street Journal urging advertisers and ad agencies "to do the right thing. When you make an ad, make it union." The union's ad (see it below) features the names of 81 of the more than 5,000 of its members – including Tom Hanks, George Clooney, Ryan Gosling, Scarlett Johansson, Steve Carrell, Jennifer Aniston… Read

Business

Digital Ad Spending Will Start To Outpace Traditional Ad Spending In 2019 – Report

A long-anticipated milestone will finally be attained this year according to eMarketer: Digital ad spending is expected to outpace traditional ad spending beginning in 2019, with digital going on to comprise more than two-thirds of total media spending by 2023. This year, total spending on digital ads will grow 19.1% to $129.34 billion, eMarketer predicts, a level nearly $20 billion higher than outlays on traditional platforms such as television. The dominant category… Read

exclusiveBusiness

WGA & SAG-AFTRA Taking Sharply Different Approaches At Bargaining Table With Agencies And Ad Industry

EXCLUSIVE: The coming week will be a big one for Hollywood labor relations: The WGA and the Association of Talent Agents will resume talks on Tuesday for a new franchise agreement, and SAG-AFTRA will begin negotiations with the advertising industry on Wednesday for a new $1 billion-a-year commercials contract. The unions' current contracts expire within a week of each other: SAG-AFTRA's on March 31 and the WGA's on April 6. If they fail to reach agreements, the WGA could… Read

breakingBusiness

Friday Ratings: Fox’s ‘Proven Innocent’ Starts Soft, But ‘Last Man Standing’ Tops Demos

Last Man Standing

Another Friday, another demo win for Fox’s Last Man Standing, as back-to-back episodes dominated the demo ratings shares, scoring a 1.1/6 and 6.12 million viewers at 8 PM, then staying strong with a 1.0/5 and 5.63 million at 8:30 PM But the twin knockouts didn’t particularly help Fox’s new legal drama Proven Innocent, which debuted to an 0.5/3 and 3.09 million at 9 PM, going up against tough competition elsewhere. On CBS, the debut of Levy Tran as a new character on MacGyv… Read

Business

Reddit Raises $300 Million At $3 Billion Valuation, With Tencent Among Backers

Reddit, the social network that bills itself as “the front page of the Internet,” continued a recent growth spurt by raising $300 million in new funding from investors including China’s Tencent. The Series D fundraising round values the company at $3 billion, a Reddit spokesperson confirmed to Deadline. Executives will use the new funding to bolster the capabilities and functionality of the company’s platform as they seek to make it more friendly to advertisers. Among the… Read

TV

Super Bowl Ads: The Good, The Bad, The Ugly

Tom Brady Super Bowl

The game was a low-scoring snooze, and Maroon 5’s half-time show exuded strongly bleached blandness, leaving the ads our last best hope to avoid total Super Bowl viewing disaster. Here are the ads that rose to the occasion, and those that did not: THE  GOOD: Andy Warhol Wins Big year for Andy Warhol who was paid tribute in two separate Super Bowl spots. In one practically perfect ad, Warhol himself eats a Burger King Whopper. Burger King cut the ad from footage of Jorgen… Read

Business

‘NFL100’ Celebration Kicks Off With Super Bowl Ad Spotlighting 40 NFL Greats

The National Football League kicked off the celebration of its 100th season at Super Bowl LIII with a two-minute ad titled The 100-Year Game, a spot that aired before the Pepsi Super Bowl Halftime Show. The ad showcased many iconic moments from the NFL's nearly hundred years, connecting six generations of current and former NFL players, including 19 Hall of Famers and a total of 53 Super Bowl rings. Several cultural and sports icons also appear in the ad, including female… Read

breakingBusiness

Tom Hanks Narrates Super Bowl Ad For The Washington Post On Journalism’s Importance

UPDATE: The video can be viewed below. Tom Hanks stepped up for The Washington Post during a Super Bowl commercial. The veteran actor narrated a 60-second spot airing during the big game about the importance of journalists. The ad featured images of some of the biggest stories since World War II, with Hanks talking about journalists as those who "gather of facts to bring you the story, no matter the cost.” The Post announced the ad would be airing the day before the spot… Read

breakingBusiness

SAG-AFTRA Board Approves Proposals For New Commercials Pact, Extends David White’s Contract

SAG-AFTRA

SAG-AFTRA's national board of directors has approved the union's proposals for a new commercials contract, the negotiations for which are set to begin February 20. The current contract, which expires on March 31, generates more than $1 billion a year for for its members, but those numbers have been in decline in recent years. SAG-AFTRA president Gabrielle Carteris will chair the union's negotiating committee, and David White will serve as chief negotiator. White's… Read

breakingBusiness

Instagram Viral Egg Campaign Promises Big Reveal Following Super Bowl LIII

There’s apparently going to be some eggs-citing news on Hulu following the Super Bowl on Sunday. You’ll recall that the Instagram account world_record_egg took away Kylie Jenner’s crown for most “likes” on Instagram last month by posting a picture of an egg and asking people to hop on the bandwagon and help set a new record. In a bit of genius viral marketing, the egg steamrolled past Jenner’s 18 million likes record, wracking up more than 52 million thumbs-up signs. Now… Read

Business

‘The Handmaid’s Tale’ Revealed As Hulu’s Super Bowl Ad Subject – Watch The New Teaser

Hulu’s Emmy-winning Handmaid’s Tale will get a Super Bowl LIII platform to promote its Season 3 return to the cruel Republic of Gilead to revel the fate of the show’s downtrodden but defiant heroine, Offred (Elisabeth Moss). A 30-second teaser trailer will air during the game — it will follow the just-released 10-second teaser (found below), which conveys the oppressive authority and spirit of soulful rebellion that have made the drama a compelling success. The sublime… Read

exclusiveBusiness

SAG-AFTRA Board To Review Proposals In Advance Of Commercial Contract Talks

SAG-AFTRA

EXCLUSIVE: The SAG-AFTRA national board of directors will meet Saturday to review the union's proposals for a new commercials contract that generates more than $1 billion for its members, but has been in decline in recent years. The current contract expires March 31, and the ad industry is already gearing up for a possible strike. "More members work under our commercials contract than any other," said J.K. Simmons, the Oscar winner and star of numerous Farmers Insurance… Read