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Latest Advertising News


Influential Appoints Entertainment Media Executive Andrew Pelosi Chief Business Officer

Social intelligence firm Influential has named Andrew Pelosi the company's new chief business officer, where he’ll be responsible for building its relationship with global entertainment agency WME and cultivating new channel partners. Pelosi brings over 10 years of business development and acquisitions experience to his new role. Prior to joining Influential, Pelosi was vice president of business development with World Surf League. Before that, he was a vice president at… Read


The CW Network Unveils #CWOPENTOALL, A Diversity/Inclusion Campaign

The CW Network is rolling out a new initiative, #CWOPENTOALL, an on-air, digital, social, and print campaign that touts the network's commitment to inclusion and representation. The campaign was announced today by Mark Pedowitz, president, The CW Network, at its Fall Launch Event on the Warner Bros. lot. "We think this campaign really captures the spirit and mission of The CW and why our fans come to us," said Pedowitz. "We are committed to making sure our viewers see… Read


‘The Conners’: Latest ABC Promo Wonders What We Wonder

The Conners

ABC continues to tease out fans ahead of the season (series?) premiere of The Conners, its post-Roseanne Barr comedy that airs its opener October 16. After a campaign that includes one-word snippets from individual characters in the spinoff, the network offered up an actual promo Tuesday via Twitter. Still, despite a crack about corn holders, there’s not much furthering of the plot of the show — ie, how they are dealing with Barr’s exit. We mean it. Every. Dime. On… Read


Fox News Sales Chief Marianne Gambelli To Get Broader New Fox Role As Joe Marchese Eyes Post-Merger Exit

As the org chart continues to take shape for New Fox, ad sales chief Joe Marchese plans to step aside once the Disney-Fox deal closes in the coming months, with Fox News sales exec Marianne Gambelli assuming a broader role, according to people familiar with the transition. As of now, Marchese remains in charge of Fox ad sales, but expects to depart after helping Gambelli with the transition, the people emphasized. The $71.3 billion Disney-Fox transaction is expected to… Read


Disney Sets Strategy And Executive Structure For New Ad Sales Effort

Disney’s reconstituted advertising sales unit has set details, priorities and the top executive team for its approach to capturing brand dollars in a fast-moving media environment. Rita Ferro, who recently added ESPN to her portfolio as president of Disney Advertising Sales, said her group would be divided into three distinct divisions: Sales, Client & Brand Solutions and Revenue & Operations. The ad sales group is under Disney’s Direct-to-Consumer and International… Read


On Strike: SAG-AFTRA To Rally At LA Offices Of Bartle Bogle Hegarty Ad Agency

SAG-AFTRA will stage a rally Thursday outside the Los Angeles offices of Bartle Bogle Hegarty, the ad agency the union struck last week. "We need you at the BBH L.A. office Thursday," the union is telling its members. "AFTRA's greatest power is the solidarity of our members. It's time to show our strength. Join your fellow performers as we show the industry that we're strong and united in our commitment to fair wages, safe working conditions and the ability to build a… Read


EMarketer Lowers Snap Ad Forecast

Researcher eMarketer significantly lowered its projections for Snap’s ad revenue for this year and beyond, saying the platform’s reliance on an automated ad buying system is driving down prices. eMarketer estimates Snap will generate $662.1 million in ad revenue in the U.S. this year — well below the $1.03 billion it had forecast. The researcher expects Snap won’t break the $1 billion revenue barrier until 2020. The downgrade takes into account Snap’s transition in 2017… Read


SAG-AFTRA Strikes Bartle Bogle Hegarty Ad Agency

UPDATED with BBH statement: SAG-AFTRA has called a strike against Bartle Bogle Hegarty, claiming that the ad agency is "illegally attempting to abandon its union contract." Guild members are prohibited from accepting new work with BBH, but those currently working on projects with the agency can continue to do so. A strike authorization was approved unanimously by the guild's national board of directors. "The integrity of good business is based upon parties adhering to… Read


Amazon Now No. 3 Digital Ad Platform Behind Facebook And Google: Study

Amazon’s ad business is on the rise, and a new eMarketer report estimates its digital ad revenues will more than double this year, vaulting it into third place behind the powerful duopoly of Facebook and Google. At $4.61 billion in revenue, it is predicted to surpass Oath and Microsoft, accounting for 4.1% of all digital ad spending in the country. The eMarketer report notes that this year’s dramatic growth is partly due to an accounting change Amazon made that affects… Read


Viacom Ripped By Wall Street Analyst For “Stuffing” Shows With Ads Even As Ratings Ebb


Viacom — “and pretty much only Viacom” — is engaged in a systematic program of “ad stuffing” even as ratings of its networks continue to decline, according to a report by Wall Street analyst Todd Juenger. Backed by what he called “photographic evidence” (i.e., photos of a TiVo programming guide), the Sanford Bernstein analyst documented widespread extension of shows’ customary running times. Only one other network he studied — NBCUniversal’s Syfy — attempted a similar… Read


After Wrenching, Controversial U.S. Open Win Over Serena Williams, Naomi Osaka Scores Nissan Endorsement Deal

Naomi Osaka, the young tennis star whose mortification across the net from her idol, Serena Williams, added to a memorable TV spectacle at the U.S. Open Saturday night, has rebounded to score a major endorsement deal. Nissan held a news conference to announce it had signed the 20-year-old Japanese player as a brand ambassador. Advertising and sponsorship specialists predict a lot of such opportunities lie ahead for Osaka, who was born in Japan to a Haitian father and a… Read