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Latest Advertising News


Fox News Defends Laura Ingraham Against David Hogg’s “Agenda-Driven Intimidation” – Update

UPDATED with Fox News statement: Fox News sent out a response to David Hogg’s advertiser boycott campaign against Laura Ingraham’s primetime show over her comments about detention centers at the U.S.-Mexico border. "Laura Ingraham's very personal, on-the-ground commitment to the plight of impoverished and abandoned children—specifically in Guatemala— speaks for itself,” the company said in a statement. “So too does her strong belief in a commonsense, legal immigration… Read


U.S. Ad Spending To Grow 6% In 2018, But TV Upfront Faltering On “Less Robust” NFL Sales – Analyst

Overall U.S. advertising spending will grow 6% in 2018, but areas of decline outnumber areas of growth, according to a report issued today by Morgan Stanley. The forecast includes a slight revised total growth number, up to 6.1% from 5.9%. Morgan Stanley’s team, headed by analyst Benjamin Swinburne, notes cyclical lift this year from forces like mid-term elections, the Winter Olympics and the World Cup. Its report also says that Facebook and Google are driving 95% of… Read


CBS Close To Wrapping Upfront Sales With Gains, Citing Late-Night & NFL

CBS Logo

CBS has nearly wrapped up its upfront sales for the 2018-2019 broadcast season, recording CPM increases in the high-single to low-double digits, according to a network insider. Most dayparts on the longtime ratings leader in total viewers saw double-digit increases across platforms, the source said, with late-night performing well thanks to Stephen Colbert's hot streak. NFL sales and early commitments to next February's Super Bowl have been encouraging, the source… Read


The CW Wraps Upfront Sales With Gains As It Adds Sixth Night Of Programming

The CW

The CW once again is the first broadcast network to close its upfront sales for the upcoming 2018-2019 TV season, seeing increases in both CPMs and overall volume. According to sources familiar with the situation, the CW logged CPM increases in the 10%-11% range. The network also saw volume increases of about 15% with 80% of its inventory sold. The rise in volume likely is related to the extra inventory from the CW’s move to reclaim Sunday as a night of network… Read


Samantha Bee ‘Full Frontal’ Apology Sees Many Advertisers Hit Pause

Samantha Bee

Last night’s episode of Full Frontal with Samantha Bee, which led off with Bee’s mix of apology and defiance, saw a dropoff in national advertisers as some brands hit the pause button while the drama over Bee’s c-word usage played out. Among the national advertisers who stayed in the mix last night were Sony PlayStation, Cascade dish detergent and upcoming summer movie releases Oceans 8 and Jurassic World. On the May 30 episode, by contrast, more than twice as many… Read


AMC Reduces Screenvision Stake, Selling Some Of Its Interest To Private Equity Firm Abry Partners For $45M

Leading exhibitor AMC Entertainment has reduced its stake in movie theater ad firm Screenvision, selling some of it to private equity firm Abry Partners for $45 million in cash while retaining a minority interest. The move is part of the exhibitor’s stated goal of generating $400 million from non-strategic assets, which it has pursued by selling stakes in other businesses and setting sale-leaseback agreements for seven U.S. theaters. AMC’s stock has dropped by 17% over… Read


‘Roseanne’ Ejection Not Likely A Major Financial Hit To ABC And Disney, Except For Ad Sales That Might Have Been

Roseanne ABC

As the shock waves continued to reverberate from Hollywood to Washington to Madison Avenue after the cancellation of Roseanne, the financial toll of the show’s cancellation is still being tallied. The main takeaway appears to be that while the absence of the show will certainly be felt — recall that just two weeks ago it headlined ABC’s upfront pitch to advertisers — the financial pain will be somewhat limited in the near term. Plus, you can’t put a price on the headaches… Read

Box Office

‘Jurassic World: Fallen Kingdom’ Roars $185M Promo Campaign, More Than Double 2015 Movie

EXCLUSIVE: If you walk in any Walmart or big chain grocery store, you’ll see that the sponsorship blitzkrieg for Universal’s June 22 release Jurassic World: Fallen Kingdom is at a deafening roar splashed on products galore. Spanning items from Jeep Wranglers to bandages, Fallen Kingdom continues the brand’s tradition with a $185M global promo campaign in media value. That’s double the size of the previous partner program for the release of Jurassic World three years… Read


Upfronts 2018: Network Ownership Peaks, Digital Rights Demands Increase As Volume & License Fees Slide

Television TV Universe

A week before ABC made its official new series orders, the network still had not screened two high-profile pilots, the light action drama Whiskey Cavalier from producer Bill Lawrence, and comedy Most Likely To from Berlanti Productions. The holdup was due to new expanded digital rights deals ABC had put forward a couple of weeks before. I hear the new template — which varied slightly from show to show and studio to studio — called for expanded stacking rights that cover… Read


CBS Breezes Past Legal Angst To Strut First-Place Stuff, Embrace Current Ad Model — Upfronts

Moments after the main drama unfolded in a Delaware courtroom, CBS execs shrugged off controversy, turning out another annual Carnegie Hall upfront emphasizing broadcast TV's traditional power. "Our legacy, our enduring success as broadcasters all comes down to having a great and compelling story to share with all of you," said CBS chief Les Moonves. "That's what this week is all about. Each network has their story to tell. … I personally consider CBS's to be the greatest… Read


Les Moonves Gets Standing Ovation At CBS Upfront Amid Corporate Drama: “How’s Your Week Been?”

No other annual event on the media business calendar puts CBS chief Les Moonves more in his element than the network’s annual upfronts presentation at Carnegie Hall. This afternoon’s edition kicked off with him back in his usual groove. In this setting, he was able to glide past all of the corporate drama unfolding simultaneously in a Delaware courtroom in his battle with Shari Redstone and instead focus on total-viewer wins, the breakout of Young Sheldon, and next… Read


Turner Asserts Its Reach Beyond TV Screen, Advertising Innovation: “We’re In This Together” — Upfronts

At Turner’s annual upfront at the Theatre at Madison Square Garden, company head Kevin Reilly and ad-sales chief Donna Speciale emphasized the Turner networks’ reach beyond the TV screen and its efforts to reinvent the traditional TV advertising model. “The industry spends a lot of time talking about the future,” Speciale said. “But talk is not action and we're not changing fast enough.” While Reilly described the company as being “trapped by C-3 ratings,” Speciale… Read