Warner Bros. has beefed up the executive ranks of its Blue Ribbon Content digital studio, naming its top creative executives including Peter Girardi and Zoe Friedman as SVPs, Lance Sloane a VP and Alexandra Davis a director. Girardi will lead the creative team at Blue Ribbon as SVP Creative Affairs, while retaining a…

Hasbro is bringing its entire library of classic animated titles for franchises such as Transformers and G.I. Joe to online distributor Vimeo on Demand. The initial shows to launch are Transformers: Generation 1 and Jem and the Holograms, with hundreds of episodes from 13 franchises debuting at different points…

EXCLUSIVE: Jenna Marbles – one of YouTube’s most-watched personalities and already one of its busiest crossover performers as a comedy personality – has signed with CAA for representation in all areas. Marbles, aka Jenna Mourey, has built a massive following on YouTube with more than 14.9 million subscribers to her…

EXCLUSIVE: Chris Case – a long-time writer on shows such as Spin City, Titus and Mad About You who is exec producer on Yahoo’s new Sin City Saints – ended up with a very different writing assignment recently, punching up the story line, characters and emotional engagement of a new mobile game, Juice Jam, from…

Faced with stiffening demand for its home-grown stars from online competitors and traditional media, YouTube said it will back original series by four of its best-known creators, including the Fine Brothers, Prank vs. Prank, Joey Graceffa and SMOSH. The Google subsidiary will also partner with DreamWorks…

Refinery29 – the female-centric online-media company – has raised another $50 million in a Series D round of funding from Scripps Networks Interactive and the WPP Ventures arm of giant advertising and marketing holding company WPP, the company announced. The round, which brings to $80 million the total raised by…

The Daytime Emmys brought a soap-opera-ish end to its return to television with a tie for the night’s biggest award: Best Drama. The Young and The Restless and Days of Our Lives split that one. Y&R tied with General Hospital for the most awards, as each snagged three. GH took the top two actor awards for Anthony Geary…

EXCLUSIVE: Mobile app Whipclip has signed a deal with the Pop network to provide easy video clipping and sharing for this Sunday’s Daytime Emmy Awards and five series, including Eugene Levy‘s Schitt’s Creek and Alan Thicke‘s Unusually Thicke.  Whipclip is designed to make it easy, and legal, for viewers to grab bits…

Two Paramount Insurge films, Area 51 and Drunk Wedding, will get exclusive one-weekend runs at 16 Alamo Drafthouse theaters around the country in May alongside day-and-date releases on VOD and digital platforms. Area 51, a found-footage horror film, debuts May 15. It was co-written and directed by Oren Peli, and stars…

DreamWorks Animation-owned online-media company AwesomenessTV will launch Awestruck, a new online-video channel and lifestyle brand, later this year, targeting Millennial women now old enough to be mothers. The online network will air original content on YouTube, Facebook video and Verizon Wireless’ upcoming video…

Online-media stars Ryan Higa and The Young Turks have launched their own mobile apps pulling together all their social media and other content for theirsuperfans. The apps are the first built on the mobile platform of much-hyped startup Victorious. Victorious co-founders Sam Rogoway and Bing Chen said they expect to…

#RedFlag, an HLN documentary about the collision between Millennial mental-health challenges and social media, is coming May 5 from executive producer Kim Kardashian, with an after-show hosted by Dr. Drew Pinsky. “I am blessed to be surrounded by family and friends that are loving and nurturing, but not everyone has…