UPDATE, AFTER EXCLUSIVE: Disney, which doesn’t always shout out their viewership figures for Disney+, is letting everyone know that the first episode of Ahsoka clocked 14M views, making the series No. 1 worldwide on the streaming platform. Hands down per the studio, it’s the most watched title on Disney+ this past week.
A view for Disney is defined as a total stream time divided by runtime available.
Different streamers weigh their viewership metrics differently, read Netflix also reports streaming hours watched globally on a title; however, they do define a view in the same means that Disney does. SAG-AFTRA in its AMPTP negotiations wants the industry on the same page and using Parrot Analytics when it comes to figuring out residuals based on viewership.
“Ahsoka has become a fan favorite with people of all ages and it’s wonderful to see her continue to resonate with viewers in her very own headlining series,” beamed Kathleen Kennedy, Lucasfilm president in a statement. “I want to recognize the fantastic work done by our creative team, led by Dave Filoni and Jon Favreau, the incredible cast led by Rosario Dawson, and our talented crew — and on behalf of the team and all of Lucasfilm, we give our thanks to all the fans who have been with Ahsoka on every step of her journey and to all those who are just learning about her now in Ahsoka on Disney+.”
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New episodes of Ahsoka drop every Tuesday at 6 p.m. PT on Disney+.
Disney+ reported during their theatrical day and date experiments with the streaming service that subs shelled out an extra $60M around the globe to watch Black Widow, that experiment getting the studio sued by the Marvel pic’s star Scarlett Johansson.
EXCLUSIVE: Samba TV reports that the Live+5 day viewership for the first episode of Disney+/Lucasfilm’s new series Ahsoka drew 1.2M households.
Disney+ dropped the first two episodes of the Dave Filoni-created series on Tuesday, August 22. The second episode clocked 956K U.S. households. Ahsoka is a live-action sequel series to EP Filoni’s Lucasfilm animated series Clone Wars and Rebels, another toon series he created. Ahsoka follows the continuing adventures of Anakin Skywalker’s padawan who turned her back on the Jedi order due to their corruption.
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Ahsoka‘s first episode ratings are even with the first episode of the Tony Gilroy-created Star Wars series Andor, which also pulled in 1.2M households over its live+5 day. Andor debuted on Disney+ on September 21, 2022.
However, the ratings for Ahsoka Episode 1 “Master and Apprentice” are down by 50% from the Live+5 day of Obi-Wan Kenobi, which dropped on May 27, 2022, with that Jedi force pulling in 2.4M households. Ahsoka Episode 1 also is down from the first episode of Season 3 of The Mandalorian by 29%, with that series from Filoni and Jon Favreau earning 1.7M U.S. households in its L+5D. The Mandalorian S3 began streaming on March 1.
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Samba TV’s research panel includes 3 million smart TVs, balanced and weighted to the U.S. Census across age, gender, ethnicity and household income. Its panel is nearly 100 times larger than Nielsen’s household footprint of 45K homes.
Said Cole Strain, Samba TV’s VP Measurement Products: “Disney+ continues to find success with live-action Star Wars series, with Ahsoka serving as the latest show to draw in more than 1 million households across its first six days. Rosario Dawson’s portrayal of the Jedi shows that not only are fans eager for more adventures in the Star Wars universe, but that they’ll gladly watch shows led by female characters. With women serving as five of the six main characters, this opens a new chapter in the Star Wars saga.”
Disclaimer:
A view is defined as total stream time divided by runtime available.
View time vs watched time
How many views were duplicate?
Snake oil salesmen.
Disney spin machine
SambaTV also underestimated Secret Invasion and Mandalorian season03; every time Nielsen comes out 4 weeks later and claims the viewership is much bigger: finally, like HBO, Disney+ are releasing their numbers:
Secret Invasion was clockin 8.5 since week one according to Nielsen and did so reliably every week.
Mandalorian S03’s surpassed Season2’s finale. Because people wait to binge with their midnight drop time and short episodes, 3 episodes in, the viewership went up 30% in one go
Same thing with Andor after episode 6; Nielsen was up in the sky, Samba was modest.
Disney needs to put a pause all on Star Wars series for Disney+ do one new series every two years. This is getting ridiculous, same goes for Marvel, which they have cut back but not enough. All the fanboys do is bitch about Kennedy, Disney, this isn’t right that isn’t right, they have to be the movie and TV complainers. Here’s a clue for Star Wars fan boys George is gone give it a rest.
One series every two years means I’ll subscribe for one month every two years to watch the one Star Wars (and presumably one Marvel) series that’s new. I can easily binge watch two seasons in one month, probably could do three or four without being crazy about it. Streaming is a greedy maw that needs a metric shitton of content, Netflix style. Iger and Chapek might not have realized what they were committing to.
…… every year Disney+ takes up 2/3 of the most streamed films all year, that has nothing to do with Star Wars and nothing to do with Marvel. Go to Nielsen’s weekly lists to see why. it’s KIDS CONTENT; Moana was out 2016, Encanto 2 years; both show up every week on top 10.
Disney+ was the most impressive release of any product in this history of the business. Star Wars and MCU didn’t do all the carrying. MCU shows started late, and SW content had only 8 episodes for 1.5 years.
Yet Disney+ is bleeding viewers and losing a billion dollars a quarter.
Disney’s figure is global, Samba’s is domestic. If we can depend on both to be accurate (hahaha) that means Ahsoka is a hit overseas and not domestically but hey money is money and Disney’s a global business.
I suspect that neither figure is entirely reliable. Samba is probably doing the usual BS job of sampling and Disney is exaggerating. WGA/SAG, make them tell the truth for a change! It would be fun to see just how much they’ve been lying all along.
I love this show. So good.