UPDATE, writethru: Disney/Marvel’s Doctor Strange In The Multiverse Of Madness is approaching $700M globally after two weekends. The worldwide cume through Sunday is now an estimated $688.1M, including $291.9M domestic and $396.2M from the international box office. The latter number will shortly pass The Batman to become the biggest overseas release of 2022.
The sequel has edged the global lifetime of the first Doctor Strange ($678M) and looks headed to a final above $900M (say, $925M-$950M), and that’s without Russia or China in the mix. So, maybe not the $1B that might have been sensed off of last weekend’s better-than-projected opening.
The sophomore frame overseas was $83.5M in 49 material markets. This reps a 60% drop from opening weekend. While that’s at the same level as the dip that Spider-Man: No Way Home took in its second frame in the same suite of markets, that film was during the Christmas session. Doctor Strange 2‘s drop is deeper than hoped for. All regions on Multiverse Of Madness were pretty much uniformly down to the same extent.
Here’s what we understand is happening: There was some softness during the midweeks and while moviegoers aren’t necessarily polarized on the film, some are not loving it as must-see repeat viewing. Sam Raimi fans are in, and MCU stalwarts — as well as acolytes of Disney+ series Wanda Vision — but second viewings aren’t driving business. The casual MCU viewer is less pumped for the must-see factor. Then, we also have to wonder if in post- or mid-pandemic times, are audiences simply excited for something new.
But let’s not be too gloomy. Doctor Strange and Scarlet Witch still rep the No. 1 non-local movie around the globe this weekend and boast the second-highest gross of any movie this year as well as fronting the fifth biggest Hollywood title of the Covid era.
Highlighting stats market-wise, DSITMOM is the No. 1 movie of the pandemic in Indonesia and the No. 2 release in Brazil and Mexico.
The Top 10 markets so far are: Korea ($41.4M), the UK ($36.9M), Mexico ($31.1M), Brazil ($25.1M), Australia ($19.4M), India ($17.7M), France ($17.5M), Indonesia ($15.7M), Germany ($14.4M), Japan ($12.9M) and Italy ($12.1M).
In IMAX, DS2 has grossed $48.9M global with $22.2M from overseas.
The Benedict Cumberbatch-starrer has another clear weekend of play before Top Gun: Maverick takes off.
Elsewhere, in Japan, Shin Ultraman opened to $7.7M (990M yen), the top live-action local start of the year. In IMAX, the movie grossed $1.13M and is on track to be the format’s 4th highest opening weekend for a local language title in the market and the and biggest IMAX live-action opening ever for a Japanese film.
Universal/DreamWorks Animation’s The Bad Guys is thisclose to $100M overseas with an additional $6.7M from 66 markets this frame. The offshore cume is $99.3M with global at $165.6M. Contrary to other recent titles and even amid poor market conditions with 37% of cinemas closed, The Bad Guys saw uptick across the weekend in China where it ranked No. 1. The cume there is $19.6M. Other top cumes include the UK with $14.6M and Australia at $10.6M.
MISC UPDATED CUMES/NOTABLE
Sonic The Hedgehog 2 (PAR): $5.3M intl weekend (61 markets); $187.2M intl cume/$362.9M global
Fantastic Beasts: The Secrets Of Dumbledore (WB): $3.9M intl weekend (74 markets); $286M intl cume/$376M global
Downton Abbey: A New Era (UNI): $3.6M intl weekend (46 markets); $29.7M intl cume
The Lost City (PAR): $3M intl weekend (54 markets); $73.1M intl cume/$170.3M global
The Northman (UNI): $2.5M intl weekend (47 markets); $27M intl cume/$58.1M global
*Firestarter (UNI): $2.1M intl weekend (40 markets); $2.1M intl cume/$5.9M global
* denotes new
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