Fred Sirieix, the French TV host known for fronting UK series First Dates and Remarkable Places To Eat, is launching his own production label, Canard, backed by All3Media-controlled Objective Media Group.
Canard’s first commission is Fred’s Last Resort (working title) for E4, an 8×60 series in which Sirieix will recruit 10 young people at a crossroads in their lives and throw them into a life changing, highly demanding role in the exacting world of luxury, high-end hotel hospitality.
This initial greenlight, a co-production with Betty TV, forms part of an exclusive partnership with OMG for unscripted formats which will see Canard co-produce with companies in the group.
Sirieix said, “I love TV and presenting. It’s a pleasure for me to work with talented people on so many great series. I am so grateful for the chance to develop my own ideas. It’s a dream come true to see them come to life. Vive Canard.”
Layla Smith, Objective Media Group Chief Executive Officer, said “Working with Fred is ‘fantastique’ – his enthusiasm and passion for concept creation is inspiring and we look forward to creating brilliant ideas and series together.”
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