Paramount marketing boss Marc Weinstock has been promoted to lead a unified global and marketing and distribution team at the studio as President of Worldwide Marketing & Distribution. Also, Pam Kaufman, who is the studio’s President of Global Consumer Products for ViacomCBS, will take on an expanded role with the leadership of Paramount’s Themed Entertainment division.
At the same time, Mary Daily, the studio’s Co-President of Worldwide Marketing & Distribution, is departing. I understand no other seismic turnover at the studio is expected to occur with executive positions. It was announced last week that former Universal Corp Comms executive Jenny Tartikoff was joining Paramount as EVP Global Communications, starting today.
The studio had a great weekend with its day-and-date theatrical/Paramount+ launch of eOne’s Clifford the Big Red Dog, beating its expectations with a $16.6M three-day take and a five-day of $22.2M. That tops the studio’s previous hybrid launch of PAW Patrol (a three-day opener with $13.1M).
The studio has a huge 2022 theatrical ahead with Spyglass’ Scream on January 14, Sandra Bullock-Channing Tatum movie The Lost City on March 25, Sonic the Hedgehog 2 on April 8, Top Gun: Maverick on May 27 and Mission: Impossible 7 on September 30, to name a few.
Here is Paramount Pictures President and CEO Brian Robbins’ note to staff this morning:
As we continue to shape the future of our studio and make great films, I have news to share about the leadership structure in Paramount’s Theatrical Marketing and Themed Entertainment & Consumer Products teams.
I am pleased to let you know that Marc Weinstock will serve in the capacity as our President of Worldwide Marketing & Distribution for the studio. In this role, Marc will now lead one unified global marketing & distribution organization. As a result of this decision, Co-President of Worldwide Marketing & Distribution Mary Daily will be leaving the studio.
As you know, Marc is a dynamic leader and visionary marketer, and his expert work here at Paramount more than proves this. He has been instrumental in a number of Paramount’s successful marketing campaigns, including Rocketman, which received wide critical acclaim, grossed nearly $200 million worldwide, and received numerous awards nominations and wins including a win for the Oscar for Best Original Song; Sonic the Hedgehog, which broke multiple box office records and has to-date earned nearly $319 million in worldwide box office; and A Quiet Place Part II, the first post-pandemic theatrical-only release, which earned $57 million in domestic box office grosses its opening weekend, has earned $279 million worldwide to-date, and garnered a 91% Rotten Tomatoes score.
I’d also like to extend our deep thanks to Mary for her important contributions to the organization. She joined Paramount in 2017 as President of International Theatrical Marketing and Worldwide Home Media Entertainment. During her time at the studio, she developed and spearheaded a number of successful international theatrical campaigns for movies including A Quiet Place and A Quiet Place Part II, Bumblebee, Rocketman and Mission: Impossible–Fallout. Mary is a very talented executive, and we wish her well in the future.
I would also like to share that Pam Kaufman, President of Global Consumer Products for ViacomCBS, will now be assuming an expanded global role as she takes on leadership of Paramount’s Themed Entertainment division. She will be dual reporting to Raffaele Annecchino, President and CEO, ViacomCBS Networks International and me. Kevin Suh will be stepping down in his role as the current president of the division.
Pam is a transformational leader and a powerful force in the industry. Representing well over $5.6 billion in worldwide retail revenue, Pam has led the consumer products business to be a key driver of revenue growth while expanding the popularity and influence of our global franchises. Adding Pam’s laser focus to Paramount’s Themed Entertainment business will enable us to further grow our franchises by offering consumers even more innovative touchpoints and experiences with our titles, characters and storytelling.
Pam’s oversight of the consumer products business covers the global ViacomCBS portfolio including iconic franchises PAW Patrol, SpongeBob SquarePants, JoJo Siwa, Teenage Mutant Ninja Turtles, Avatar, Star Trek, South Park, The Godfather and Top Gun, among many others. In her current role, Pam manages worldwide product merchandising and licensing as well as business development, marketing, franchise planning, creative strategy, retail sales and consumer insights.
Kevin joined Paramount in 2012 and during his tenure here, his raft of accomplishments include ushering in the deal bringing Mean Girls as a live stage adaptation to Broadway and spearheading partnerships on a wildly successful video-game adaptation of World War Z with Xbox, PlayStation and PC, among many other successful themed entertainment deals. Kevin has been a valued member of the Paramount leadership team, and we thank him for his many successful contributions to our business.
We are at an exciting inflection point as an organization and our collaborative relationship is only beginning. Please join me in congratulating Marc and Pam and thanking Mary and Kevin for their work and leadership.
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