Despite Global Box Office Glory & $71M Domestic Debut, Why ‘Eternals’ Is A Wake-Up Call For MCU; Sizing Up ‘Red Notice’ Box Office

Sunday AM: Disney was able to keep Eternals intact throughout the weekend hitting a $71M opening amid mediocre audience exits, and the worst reviews of all-time for an MCU title. But know that when this film first landed on tracking four weeks ago, many had it in the $80M-$85M three-day range. Of those attending in the U.S., 46% told Screen Engine/Comscore’s PostTrak that they went to Eternals because it’s part of a franchise they love, while 44% said the genre/type of movie, 32% the storyline and 28% because of the ensemble cast.

All in worldwide, Eternals counts $161.7M. That’s the 2nd best opening for a Hollywood movie during 2021 behind F9‘s $163M, which saw $136M from China (Eternals won’t have China). The global start for the MCU title is also the best during the pandemic for an original, new piece of IP, 26% ahead of Shang-Chi ($128M) and 8% ahead of Black Widow‘s $150M in like-for-like markets. Of Eternals’ WW total, $13.6M of that came from Imax, while in the states the large format exhibitor saw $7.6M from 403 auditoriums.

Eternals global start is just under that of the worldwide opening of Guardians of the Galaxy ($164M) and Antman and The Wasp ($167M).

Watch on Deadline


Realize that even though an event movie may put up some business, that internally studios digest all the poor critical and fan reactions, especially coming off of a superhero, possible franchise property. There’s certain to be some Monday morning quarterbacking here at Disney with Eternals, but as one film finance source told me yesterday, it’s not the end of the world here for MCU. It stands to reason that eventually after a great streak, the studio would churn out a bad picture. One in 26 isn’t a horrible record. If it was one in five pictures, then there would be reason to be concerned about Marvel, and as far as their competitor DC goes, they’re still trying to get their house together in the wake of Zack Snyder’s Batman v. Superman (that said, they did see their first $1 billion grossing DC movie with Aquaman).

The upside for Disney here with Eternals is that the film remains largely unopposed until Disney’s own animated film Encanto arrives for Thanksgiving. There’s a great warm buzz for Sony’s Ghostbusters: Afterlife but distrib sources believe the movie will be a slow burn. Even if Disney gets Eternals on Disney+ by Christmas, having both Eternals and Sony/Disney/Marvel’s Spider-Man: No Way Home in the marketplace on Dec. 17 will deliver lagniappe at the box office for the former, similar to when Captain Marvel received carryover business when Avengers: Endgame was in release at the same time at the end of April 2019. Of those who saw Eternals this weekend, 26% of them told PostTrak they’d see it again in a theater, while 16% will watch it for free on BitTorrent or a piracy site, while 11% will buy it on Blu-Ray.

Eternals Disney

You can’t blame Disney’s marketing for the tepid performance here on Eternals. Sorry, but the trailers at least provided an understanding of Eternals, good; Deviants; bad; before anyone tried to figure out this complex superhero gods story. The first trailer dropped at the end of May scored the most global views in a 24 hour period for a Marvel movie trailer during the pandemic at 77M. On PostTrak, those moviegoers who saw Eternals said the most effective advertising was the pic’s YouTube trailer (22%), in theater trailer (14%), and online trailers (13%). Advance ticket presales were the biggest for AMC of the year, and also bested that of Shang-Chi and Black Widow. The studio first introduced the actors and their characters at Disney 2019 D23. Disney had enough confidence in Eternals to fearlessly world premiere it and screen it to the press at least three weeks ahead of release.

In the wake of this, RelishMix noticed that before Eternals’ opening, “conversation ran mixed with MCU die-hards…with low critical reviews on Rotten Tomatoes, some fans were vexed and others certain that Eternals would be a masterpiece.”

EntTelligence box office analytics clocked 5.5M people taking in the Chloe Zhao directed movie this past weekend with 21.75% of those having seen the film in premium large format. Compared to the first days of Venom: Let There Be Carnage, that movie had an average of 25% seeing the pic in large format. Venom 2 had more showtimes per location in PLF next to Eternals. As we told you previously, Eternals‘ Thursday night for PLF only allowed two showings per location vs. Venom 2 which had four showings per location due to its shorter run time. Nonetheless, attendance for Eternals was consistent throughout the day with 50% of those attending arriving before 6PM.  Eternals’ strongest play was in the West and South with big cities pulling in the money. Top five markets were LA, NYC, San Francisco, Dallas and Chicago. Imax, PLF, 3D through Saturday were driving 37% of ticket sales.

Other stats on Eternals: updated demos through Saturday were 61% males, 39% females, 55% between 18-34 and 53% under 25. General audience diversity make-up per PostTrak was 51% Caucasian, 23% Hispanic and Latino, 13% African American and 9% Asian. General audience made up 85% of the pic’s business while parents and kids under 12 combined were 15%. Overall 3 1/2 stars and 78% positive, with a 60% definite recommend — not Marvel’s finest moment. Kids under 12 liked it better at 86% and four stars. Men under 25 made up 31% of the crowd (76% grade), Men over 25 30% (78%), Women under 25 were 22% (80%) and women over 25 at 17% (who liked it the most at 81%).

Sixty-one percent of those seeing the movie bought their ticket day of, 12% the day before, while 26% bought it either in the last week or earlier.

A nice sign for the resurge of moviegoing during the pandemic: Per PostTrak of those who watched Eternals, in the last two months, 30% have seen at least 2 movies, 23% saw 3 movies, 20% saw 1 movie while 11% have watched four movies. Comscore calculates the total weekend B.O. was $110.5M, +71% from last weekend. Total 2021 domestic box office for Jan. 1-Nov. 7 is at $3.2 billion, 51% ahead of last year.

Among some of the marketing stunts for Eternals, there was an augmented reality experience with star Lia McHugh that was created utilizing the score created by Ramin Djawadi where the film VFX Supervisors helped craft the experience along with ILM’s involvement.


Over 20 pieces of original content were created in the global push, i.e. “Introducing the Eternals” (Oct. 20) whereby the cast explains each of their character’s powers and role to help contextualize the film and the Eternals’ role in the MCU.  “Visionary” (Oct. 21) in which Marvel Boss Kevin Feige explains how the next chapter of the MCU needed to include filmmaker Zhao. She elaborates her vision and Brian Tyree Henry, Lauren Ridloff, Angelina Jolie, Kumail Nanjiani and Gemma Chan discussing the film. “In Kingo’s Words” (Oct 25) where Nanjiani humorously explained the storyline focusing on Kingo’s perspective, which is challenged by other cast members. Additional content included talent greetings for special screenings for the Gold House #OneOpen Screening in NYC, 25 National Fan Event Screenings, exclusive content for NCM and exhibitor partners, a “Stare-Off” Content with Jolie and more.

As we told you, there was a $100M promotional partner campaign with Lexus, McDonald’s, Geico and more.

Eternals had synergy support with ESPN custom content, an ABC Primetime stunt, Freeform, Hulu social, opening weekend stunt on FX with Marvel movies and 22 minutes from the Zhao movie, as well as National Geographic and Nat Geo Wild special looks and custom social content, pre-game show stunts with Chicago Bears @ Tampa Bay Buccaneers, and Disney Channel/Disney XD. Disney Parks launched character encounters with Sersi, Phastos, Kingo in Avengers Campus, sneak peeks. There was a Nanjiani Avengers campus visit in August, a Disney Springs takeover and fan screening, as well as Eternals signage in Disney Resort hotel rooms and staterooms. A full range of products were launched on ShopDisney along with a Nov. 4 Marvel Mania campaign launch.

A great breakthrough for Eternals in regards to cinemagoing: it was the first ever open caption film release created for deaf and hard of hearing communities. The movie stars deaf actress Lauren Ridloff who plays Makkari. The movie had expanded open caption show times along with marketing and social support from exhibition partners. All social and audio visual marketing creative was captioned for a fully accessible experience. Disney held open caption publicity screenings across key markets with influencers and an introduction to the film by Ridloff. There was content creation with Black American Sign Language influencers nationwide, and there was an open caption screening for Gallaudet’s Center Of Black and Deaf Studies (Washington DC) with taped Q & A with Ridloff and students.


What of Netflix’s Red Notice? While rival distributors can’t see ticket sales for the film in Comscore, there are other ways and means of figuring out what this Dwayne Johnson-Gal Gadot-Ryan Reynolds $200M action film grossed at 750 locations. We’re hearing the movie had a great Saturday night (for a Netflix movie) and is approaching $1.25M in monitored theaters. Other sources have floated a $1.5M three-day to me, which is possible, but the lower number is more reasonable. While Netflix doesn’t report their box office numbers, here’s one nice thing exhibition can say about them: They provide excellent rental terms. In doing that, Netflix leaves it to exhibition to sing for their supper, and promote the movie at their venues to drive business. Some dine-in chains are elated with the bucks they can pump out of a Netflix movie. Still, as we said, the bigger circuits would have starved for this event film release in the next few weeks. I hear the reason why the pic is on a one week theatrical window (versus the standard three week window for Netflix awards bait titles) is because it was finished late, and pick-up shots were needed.

NEON is reporting $2.1M at 996 theaters for its Kristen Stewart Princess Diana pic Spencer which posted $783K Friday, $780K Saturday and is expected to ring in $585K today. Despite the solid hold here by Searchlight’s The French Dispatch being even in its third weekend with its previous session thanks to an additional 417 theaters (with a current count of 1,205), I hear business is largely being driven for the Wes Anderson movie by 150 core runs. Essentially, despite the flood of arthouse product, the sector is still waiting to fully awaken during the pandemic. Perhaps, down the road, when we finally don’t have to wear masks in public.

Warner Bros

1.) Eternals (Dis) 4,090 theaters, Fri $30.7M, Sat $24.1M/Sun $16.2M/3-day $71M/Wk 1

2.) Dune (WB) 3,546 (-579) theaters, Fri $2.25M/Sat $3.3M/Sun $2M/ 3-day $7.6M (-51%)/Total $83.9M/Wk 3

3.) No Time to Die (UAR) 3,007 (-500) theaters, Fri $1.8M/Sat $2.6M/Sun $1.7M/ 3-day $6.1M (-20%), Total: $143.1M/Wk 5

4.) Venom: Let There Be Carnage (Sony) 2,640 (-638) theaters, Fri $1.18M/Sat $2M/Sun $1.27M/3-day $4.4M (-23%)/Total $197M/Wk 6

5.) Ron’s Gone Wrong (Dis/20th) 2,650 (-910) theaters, Fri $830K, Sat $1.66M/Sun $1.1M/ 3-day $3.6M (-3%)/Total $17.6M/Wk 3

6.) The French Dispatch (Sea) 1,205 (+417) theaters Fri $820K/Sat $1M/Sun $732K/ 3-day $2.6M (even)/Total $8.4M/Wk 3

7.) Halloween Kills (Uni) 3,098 (-518) theaters Fri $700K/Sat $1M/Sun $620K/ 3-day $2.35M (-73%)/Total $89.7M/wk 4

8.) Spencer (NEON) 996 theaters, Fri $783K, Sat $780K/Sun $585K/3-day $2.1M/Wk 1

9.) Antlers (Sea) 2,800 theaters, Fri $608K,Sat $725K/Sun $567K 3-day $2M (-53%), Total $7.6M/Wk 2

10.) Last Night in Soho (Foc) 3,016 theaters, Fri $580K,Sat $740K/Sun $480K/ 3-day $1.8M (-57%), Total $7.6M/Wk 2

11.) My Hero Academia (Fun) 1,445 theaters (-136) Fri $428K/Sat $709K/Sun$450K/3-day $1.6M (-75%)/Total $9.7M/Wk 2


Sooryavanshi (Reliance) 491 locations, Fri $362K/Sat $525K/Sun $452K/3-day $1.33M/Wk 1

Red Notice (Netflix) 750 theaters, 3-day $1.25M-$1.5M/Wk 1

Annaatthe (Qube) 398 theaters, Fri $683K, Sat $147K/Sun $110k/3-day $940K/Wk 1 [industry estimates were way off on this one]

Saturday AM Update: Disney/Marvel’s Eternals, as of this minute, is still looking to come in at $70M+ for the weekend. But the feature could buckle and land in the high $60M range if it doesn’t have a solid Saturday night. For a glossy superstar ensemble with Angelina Jolie, Richard Madden, Kit Harington, Salma Hayek, and Gemma Chan about superhero gods, it’s not the type of opening we’d come to expect from the MCU.

Disney has confidence that the pic will deliver between $70M-$75M. Friday is right where we saw it yesterday with $30.7M. True, among Disney-released Marvel titles, Ant-Man ranks as the lowest, with a $57.2M opening, and it’s possible that Eternals is $5M shy of Shang-Chi and the Legend of the Ten Rings‘ $75M 3-day. However, the latter was boosted by a 4-day holiday weekend.

“Eternals” Disney

Now, before some sector of the Wall Street media writes about cinema’s obituary, or tries to blame Covid-19, let’s provide a wake-up call here: It’s not a shocker to see the numbers so low on Eternals, and it boils down to the film itself, not the current state of moviegoing. And you can’t blame Disney in any way shape or form for not selling Eternals, as its marketing machine was in great shape. Oscar-winner Chloe Zhao delivered a very byzantine, confusing movie with ten protagonists that’s part of the deeper-universe Marvel IP (which is always a box office gamble. But Marvel has typically bucked such risks in the past) that, in addition to being one of the longer origin stories, is the worst-reviewed MCU movie of all-time at 48% on Rotten Tomatoes, and most panned by moviegoers in the Disney MCU with a B CinemaScore and lackluster Comscore/Screen Engine PostTrak exits of 77% and 3 1/2 stars (and, yes, for those being technical, Universal’s 2003 title Hulk, which was executive produced by Kevin Feige, is the worst-received Marvel movie ever with a B-). Personally, after seeing Eternals, I couldn’t even tell you what it’s about; they lure you in thinking one of the characters is a villain, and then they’re not, and at the end of the day, the payoff isn’t as seamless as learning who was Keyser Soze at the end of The Usual Suspects.

Between reviews and audience exits, these are not the type of results we are used to from Marvel, which typically yields platinum in both areas. From what we know about their sausage-making machine of test screenings with previous MCU filmmakers, and the Feige touch, there’s usually safeguards in place to prevent such complications from ensuing. It’s not clear what went sideways here. The MCU has a great reputation for catapulting indie filmmakers with a unique voice, (i.e. Taikia Waititi, Jon Watts, etc.) and harnessing them to display their visions within the parameters of the comic book environment. While Marvel, of course, had told ensemble stories before with the Avengers franchise and Captain America: Civil War, quite often many of the characters were already set-up in previous standalone films.

That wasn’t the case here in Eternals, and we learned on Deadline’s Hero Nation that there originally were 12 main characters mapped out on paper before Marvel scaled back to ten. Perhaps Eternals would have been best-served as a Disney+ series. Anyway you cut it, I’m sure Eternals is a lesson learned by Marvel.

To give you an idea of the impact of how running time impacts the box office, analytics corp EntTelligence reports that Eternals on its Thursday night preview, with a 6PM start time and 2 hour 37 minute running time, only had, on average, two large format showtimes across the nation.

Remember, large format ticket sales are the driver of fanboy movies. Compare this to Venom: Let There Be Carnage, which has a running time that’s an hour less, and started showtimes at 4PM, and Sony got in an average of four large format showtimes on that sequel’s Thursday night.

In the same breath, while we’re assessing the less-than-par results here for Eternals, we can’t kick Disney in the teeth for sticking to a theatrical window with this movie. Exhibition has plenty to be thankful for: Disney didn’t become seduced and pull another day-and-date theatrical release with Eternals on Disney+ Premier, which would further dilute ticket sales.

Why should exhibition be grateful for a less-than-par opening of an MCU movie? What do we mean by that? Because, according to EntTelligence, attendance for Eternals has been consistent throughout its opening day: 25% of the crowd watched it before 6PM, 50%+ watched the movie during key evening showtimes, while 22.5% saw it after 9PM. For a multiplex, I’m told, that’s a wonderful stream of daily business. They never want a movie that weighs too heavily in one day part, i.e. matinees (and it stands to reason key evening times are prime time for business on any film).

We have to give praise here to those major studios who are continuing to show heft in rolling out movies on the big screen, underscoring the tried-and-true worth of the windows economics model. The studios are sticking their necks out there by putting movies in theaters, and in doing so, have their box office come under the scrutiny of the media and the industry, even as the marketplace looks to fully restore itself. The streamers, in their shielding of viewership numbers and box office whenever they release a movie in theaters, are avoiding such analysis. Now, that’s not right.

‘Red Notice’ Netflix

That’s when we turn our attention to Netflix’s one week theatrical release of the $200M Dwayne Johnson, Gal Gadot, and Ryan Reynolds production Red Notice. Now, while Netflix has been very good about revealing their global viewership figures publicly down the road, as opposed to other streamers, and I’m sure Red Notice will rank among their most-watched movies (how can it not?) when it drops on Nov. 12, Netflix is shielding their box office in Comscore from rival distributors, which isn’t proper box office etiquette. I also hear the movie, which is booked in 750 theaters, is grossing well under $1M. Like, not even close.

At a time when exhibition needs product, and the holiday corridor could benefit from a couple more popcorn movies, how does a film as big as Red Notice not receive a wide release? And why, Netflix, not prop Red Notice and provide it with more juice by giving it a theatrical release and boosting its profile with a big box office opening? True, it’s not very well-reviewed at 43% Rotten. But even some of the worst-reviewed Johnson movies, i.e. Skyscraper with 48% Rotten, can deliver a solid opening at the box office, that film seeing $24.9M.

Even Jungle Cruise, with a day-and-date theatrical Disney+ Premier opening, debuted to $35M. Exhibition sure would love some of that cash. Netflix has given their awards bait a three-week theatrical window, why not Red Notice? The only plausible reason why Red Notice is one week is to qualify its below-the-line creatives for Oscars.

More to chew on with Red Notice: Distribution sources tell me that even if the Netflix movie sold every seat in every theater where it’s booked, the most it could make is $3M. This, versus the amount of seats which were available for Army of the Dead, which carried a maximum potential in its opening weekend of $8.5M. In short, not as many showtimes, not as many available seats. Keep in mind, a full sell-out on the Netflix movies are unlikely, given how the average theater capacity per showtime for any movie hovers between 20%-35%. We hear that the average ticket price for Red Notice is $9.83, versus Army of the Dead‘s $10.86, and The Harder They Fall‘s $10.30.

Kristen Stewart as Princess Diana in ‘Spencer’ Pablo Larrain/Neon/Courtesy Everett Collection

NEON’s Spencer saw its best results in the Northeast and Canada. However, we hear that only a handful of core runs were good. Pic pulled in 62% female, 85% over 25 with 55% of those attending between 25-44, per PostTrak.  Low exits here at 74% positive and a 46% recommend. Diversity demos were 70% Caucasian, 15% Latino and Hispanic, 3% African America and 12% Asian/other. Currently, we have the movie tied for 8th place and $2M with Qube Cinema’s Annaatthe

Annaatthe from filmmaker Siva is booked at 398 runs in 109 markets, and continues to show the vibrancy of Tamil and Telugu language releases. Pic put up big figures in NYC, San Francisco, Boston, Dallas, DC Seattle, Austin, Toronto and Vancouver for a theater average of $5K. The movie follows Kaaliyan whose sister marries and moves to Kolkata. There she faces unknown threats, until her brother comes to the rescue.

Top 10:

1.) Eternals (Dis) 4,090 theaters, Fri $30.7M, 3-day $70M/Wk 1

2.) Dune (WB) 3,546 (-579) theaters, Fri $2.25M (-54%)/3-day $6.4M (-58%)/Total $82.7M/Wk 3

3.) No Time to Die (UAR) 3,007 (-500) theaters, Fri $1.77M (-26%), 3-day $6.15M (-21%), Total: $143.1M/Wk 5

4.) Venom: Let There Be Carnage (Sony) 2,640 (-638) theaters, Fri $1.18M (-27%), 3-day $4.1M (-29%)/Total $196.6M/Wk 6

5.) Ron’s Gone Wrong (Dis/20th) 2,650 (-910) theaters, Fri $831K (-27%), 3-day $3.2M (-14%)/Total $17.2M//Wk 3

6.) The French Dispatch (Sea) 1,205 (+417) theaters Fri $819K (-25%), 3-day $2.6M (even)/Total $8.4M/Wk 3

Focus Features

7.) Halloween Kills (Uni) 3,098 (-518) theaters Fri $680K (-73%), 3-day $2.2M (-75%)/Total $89.6M/4

8.) Spencer (NEON) 996 theaters, Fri $769K, 3-day $2M/Wk 1

8.) Annaatthe (Qube) 398 theaters, Fri $683K, 3-day $2M/Wk 1

10.) Antlers (Sea) 2,800 theaters, Fri $606K (-64%), 3-day $1.95M (-54%), Total $7.6M/Wk 2

11.) Last Night in Soho (Foc) 3,016 theaters, Fri $570K (-70%), 3-day $1.84M (-56%), Total $7.6M/Wk 2

UPDATED, Friday midday: Disney’s Eternals is heading toward a $30 million Friday, including those $9.5M previews from last night. Given that Friday is typically around 40% of the weekend, this will put the Chloé Zhao-directed movie in the $70M-$75M range from what we’ve figured. Again, this could fluctuate up or down by Saturday morning.

Do the fans keep coming out for this MCU Phase 4 title is integral in Marvel’s multi-universe storyline laid out in Shang-Chi and Disney+’s Loki and WandaVision? Audience scores were low last night from the fervent Marvel set; we’ll see how CinemaScore does tonight. In pre-pandemic times we’d be whining about a Marvel title that’s underperforming, however, exhibition isn’t complaining: There’s more to come this holiday season, and Sony/Marvel/Disney’s Spider-Man: No Way Home which will have cameos from Doctor Strange and others from the older Sam Raimi Spider-Man universe is expected to blow the roofs of movie theaters come December.

Also factor in that for a deeper-universe piece of Marvel IP, this is a really long movie. It’s one thing to have a finale like Avengers: Endgame at 3 hours and 1 minute, but something new? At 2 hours and 37 minutes, Eternals is longer than Black Panther (2:14), Captain Marvel (2:03) and Guardians of the Galaxy (2:01), and even previous November MCU titles Thor Ragnarok (2:10), Doctor Strange (1:55) and Thor: The Dark World (1:52). Longer running times means fewer rotations in auditoriums, and during a lingering pandemic, a short movie length is a key to B.O. success.

As we reported earlier, Disney lined up $100M in brand marketing partners for Eternals. 

Richard Madden and Gemma Chan in ‘Eternals’ Marvel

PREVOUSLY, Friday AM: Disney/Marvel’s Eternals, based on the 1976 Jack Kirby comic characters, struck up $9.5 million at the domestic box office on Thursday from previews that began at 6 p.m. That marks the third best preview night of the pandemic behind Disney/Marvel’s Black Widow in early July ($13.2M from showtimes that began at 5 p.m.) and Sony’s Venom: Let There Be Carnage ($11.6M from 4 p.m.).

It’s another great result that indicates the ongoing rebound of cinema after a robust October rang up the best monthly domestic box office of the pandemic with $638M; and a fantastic start as we enter the two-month period of holiday moviegoing.

Eternals’ Thursday is also ahead of Disney/Marvel’s Shang-Chi and the Legend of the Ten Rings, which grossed an $8.8M on its Thursday night. Eternals is also slightly ahead of MCU pre-pandemic November Thursday nights for Doctor Strange ($9.4M) and Thor: The Dark World ($7.1M).

Like with any superhero movie the question is how front-loaded Eternals is, but that’s an ever bigger headscratcher in this case because it’s the worst reviewed MCU title to date at 49% Rotten — not to mention it has a running time of 2 hours and 37 minutes. Bad reviews didn’t stop the Venom movies from reaching great openings; the first movie scored an $80.2M  domestic opening and the latest Venom 2 holds the best opening during the pandemic with $90M. Both of those titles received B+ CinemaScores. Already, Eternals in last night’s PostTrak earned a low 75% positive and 3 1/2 stars from general audiences, and a 57% recommend. Kids under 12 rated the film better with four stars and 90% positive, and a 65% definite recommend. Audience turnout was 42% men over 25, 22% men under 25, 21% females over 25, and 14% females under 25. We’ll update you as these Comscore/Screen Engine exits change throughout the weekend.

Tracking has Eternals opening $75M-plus at 4,090 theaters. The Chloé Zhao-directed movie is the fourth MCU title to play November, the previous top openings being 2017’s Thor: Ragnarok ($122.7M), Thor: The Dark World ($85.7M) and Doctor Strange ($85M).

In regards to Thursday night previews’ share of opening-day B.O., Shang-Chi‘s repped 30% of its $29.5M Friday, while Thor: The Dark World‘s repped 22% of its $31.89M Friday. Doctor Strange‘s previews repped 29% of its $32.58M Friday.

“Dune” Warner Bros.

Warner Bros and Legendary’s Duneeven though it was in homes on HBO Max, led in its second week, grossing $22.5M, off 58% from its first week of $53.8M. Pic’s running total through two weeks is $76.3M after grossing $1.25M Thursday, -34%. Some rivals see it shy of $100M at the domestic B.O., but I’m giving the benefit of the doubt here to Warner Bros, which got the previous Legendary pandemic title Godzilla vs. Kong past the century mark. Dune loses its Imax screens and PLFs to Eternals this weekend. The Denis Villeneuve-directed sci-fi reboot of the Frank Herbert novel has 17 days left on HBO Max.