Back to live format in their usual spring berth, The 2021 CMT Music Awards drew 828,000 Live+Same Day total viewers on CMT. That was up +10% vs. the 2020 CMT Music Awards, which were delayed until October because of the coronavirus pandemic, with much of the event pre-taped.
Across the six-ViacomCBS network simulcast (CMT, Logo, MTV, MTV2, Paramount Network, TV Land), the P18-34 ratings were up +32% over last year on the same networks (0.58 rating vs. 0.44).
The 2021 CMT Music Awards was the #1 most social non-sports program across all of TV on June 9, according to Social Content Rankings.
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