In his company memo announcing McNamara’s exit, Tom Ryan, ViacomCBS’ President & CEO, Streaming, didn’t name an interim replacement and did not address when a replacement would be named. Instead, he said, “I’ll have more to share in the coming weeks on our content structure and look forward to sharing further details about how we will continue to bring the best content from across ViacomCBS to Paramount+.”
The wording hinted that the structure of how content is developed for the streamer likely will change. I hear no plan for a potential realignment had been presented to McNamara whose decision to depart was not related to her role possibly shifting, sources said. I hear it came over a lack of clarity on the decision-making process at the streamer, including greenlight authority, which sources described as somewhat chaotic. Currently, there are multiple paths to make major programming decisions for Paramount+, including through ViacomCBS’ Creative Council, which features top executives from across the portfolio.
Julie McNamara Exits As Paramount+ Head Of Programming
Paramount Television President Nicole Clemens is in talks for the new top programming position at the streamer, which will include some of Clemens’ responsibilities, sources said. A rep for Paramount+ had no comment.
The Feb. 24 ViacomCBS Streaming Event, which unveiled Paramount+, resembled the Disney Company’s Disney+ presentations where each label/group producing content for the streamer had their own section. For ViacomCBS, those are CBS Studios, Paramount Television, Nickelodeon, BET and MTV Networks. I hear there is a possibility for the new Paramount+ structure to be more decentralized with each supplier responsible for the development of their own content for the streamer.
However, I hear no structure has been set in stone and the plan is still evolving.
Clemens’ move to the new position raises questions about the future of Paramount Television. Since Viacom and CBS announced they would merge, there has been speculation that CBS Studios may absorb Paramount TV, a division of Paramount Pictures. A year and a half after the merger was completed, that still has not happened, and I have seen no indications that a consolidation is imminent. However, many industry insiders speculate that such an integration might be inevitable in the long run.
Deadline reached out to Paramount+ for comment on Clemens earlier today. The news of her negotiations subsequently was reported by Variety.
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