In steering communications strategy, he will report directly to Nick Khan, the former co-head of television at CAA who is now president and chief revenue officer at WWE. Khan will now oversee the company’s communications division.
Legentil will be based at the company’s headquarters in Stamford, CT.
Khan shifted from CAA to WWE last August as founder Vince McMahon and his management team looked to position the wrestling-rooted organization as a media- and content-focused entity. Legentil’s arrival in a newly created post attests to that ongoing evolution.
Last week, Khan joined the company’s board of directors, along with former ESPN EVP of content Connor Schell and Atlanta Hawks and State Farm Arena CEO Steve Koonin. Before moving into sports, Koonin was a longtime senior executive at Turner Broadcasting.
Even before the coronavirus pandemic would take a toll on WWE’s live event business, the company went through a management shakeup. Co-presidents George Barrios and Michelle Wilson exited in January 2020, and longtime board member Frank A. Riddick III was named CFO.
At DAZN, the sports streamer backed by billionaire Len Blavatnik, Legentil was SVP of global communications, overseeing both consumer and corporate communications. He worked closely with John Skipper, the former ESPN president who launched DAZN in the U.S. after joining the company in 2018 and then expanded it globally.
Legentil previously worked at the National Basketball Association and Showtime Networks. He was recognized by PR Week in 2020 as one of the trade media brand’s “40 Under 40” honorees.
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