The Eddie Murphy sequel racked up 1.4 billion minutes of viewing during the period of March 1 to 7, easily outpacing the No. 2 title of the week, Netflix’s Ginny & Georgia. (See full rankings below.)
About 40% of the film’s first-week viewers were African-American, Nielsen said. The company measures Netflix, Amazon, Disney+ and Hulu viewing that occurs through a TV set, meaning mobile streaming is not counted.
Extrapolating the streaming debut to a theatrical box office number is an inexact process. If each Prime household watched the film once all the way through its 110-minute running time, that would mean more than 12.8 million homes watched it. Even getting an exact count of Prime Video households — or Prime subscribers — is challenging, though, as Amazon keeps those numbers close to the vest. Most Prime members also don’t subscriber just for video content, another wrinkle.
Nevertheless, the film’s performance was certainly noteworthy given Nielsen’s streaming method, which counts total minutes of viewing. Series with multiple episodes tend to rack up more viewing in its model.
The win was just the third time a film has finished No. 1 on the chart, which was created last summer by Nielsen. It follows Netflix’s Spenser Confidential and last Christmas week, when Soul and Wonder Woman 1984 alternated atop the chart. Nielsen initially announced Soul and then released an update with a one-off measurement of WW84 at a higher number, though it does not yet track HBO Max on a weekly basis.
The holiday season and a more dire Covid-19 situation in the U.S. last December undoubtedly helped WW1984 and Soul. The former totaled 2.25 billion minutes, while the latter had almost 1.7 billion. Spenser collected 1.25 billion minutes in its debut earlier in 2020.
Raya and the Last Dragon, which Disney+ offered as a Premier Access title at a $30 premium for subscribers, totaled 355 million minutes of viewing, Nielsen said. That earned it the No. 4 spot on the company’s dedicated movies chart.
In more notable Disney news, WandaVision reached No. 4 on the overall list, recording its highest weekly tally since premiering in January with 924 million minutes of viewing. The season-finale ninth episode of the Marvel series generated considerable buzz for Disney+, even if its performance didn’t quite equal that of The Mandalorian. The show’s Nielsen numbers have been strong given the modest episode lengths, which are closer to a half-hour than an hour.
Here is the full Top 10 for the week:
Coming 2 America (Amazon) – film, 1.413 billion minutes of viewing
Ginny & Georgia (Netflix) – 10 episodes, 1.161B min.
Criminal Minds (Netflix) – 307 eps, 929M min.
WandaVision (Disney+) – 9 eps., 924M min.
Grey’s Anatomy (Netflix) – 366 eps., 858M min.
Murder among the Mormons (Netflix) – 3 eps., 587M min.
Good Girls (Netflix) – 34 eps., 579M min.
NCIS (Netflix) – 353 eps., 555M min.
Schitt’s Creek (Netflix) – 80 eps., 493M min.
Cocomelon (Netflix) – 6 eps., 475M min.
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