“Is this your account?” an on-screen notification asks some of those trying to log on with credentials from someone outside their household, according to users’ screenshots. “If you don’t live with the owner of this account, you need your own account to keep watching.”
Users can then enter their own information and create an account, which comes with a 30-day free trial in certain territories.
“This test is designed to help ensure that people using Netflix accounts are authorized to do so,” a company spokesperson said in a statement.
A commotion on Twitter over the notifications was first reported on by The Streamable, which indicated that so far only connected-TV subscribers have hit the pay-wall.
The number of accounts able to simultaneously stream is factored into the price of subscriptions. The Basic $9 plan allows only one device to stream, while the Standard plan at $14 doubles that and the Premium level expands it to four devices. Netflix’s terms of service say a subscription is “for your personal and non-commercial use only and may not be shared with individuals beyond your household.”
Subscribe to Deadline Breaking News Alerts and keep your inbox happy.