UPDATED: WarnerMedia Latin America announced the departures of veteran execs Luis F. Peraza, who is President of Networks for HBO Latin America, and Roberto Rios, who serves as Corporate Vice President of Original Production for HBO Latin America. The duo will be leaving the company in the latter half of February.
Peraza was on the team that founded HBO Latin America and launched the service. He is responsible for the development of the first premium local content in the market. During his tenure, Peraza oversaw the production of more original content at HBO Latin America than any other premium entertainment subscription-based service in the region.
“Luis is an industry giant who helped shape the Latin American media business,” said Whit Richardson, President, WarnerMedia Latin America. “We are deeply thankful for his leadership and his vision to bring HBO to the highest levels of recognition in our region.”
Peraza said, “I am very proud to have helped launch the service 30 years ago and shaped it to its current state…I am thankful to so many talented co-workers and colleagues who have joined in this enterprise. I wish them the very best in continuing to position our company and our brand as a favorite in the region.”
Rios joined HBO in 1994 as a programming executive. He was the first employee in Brazil, where he helped launch the company. Rios went on to become head of Original Production, creating content aired via the HBO and Cinemax signals throughout the world. Over the past 27 years, Rios also managed the acquisition of broadcasting rights for thousands of films and programs.
“Beto has helped HBO achieve many firsts in our region,” said Tomás Yankelevich, Chief Content Officer, GE, WarnerMedia Latin America. “He has laid the groundwork for our company…and we want to recognize his passion and commitment to the regional production in Latin America. We wish him all the best in his next phase and hope we can continue to collaborate together in future projects.
“By providing the space where creative minds could show fresh ideas, develop new formats and take creative risks to build stories that connect to the audience in the region,” said Rios, “I wanted to create an environment where quality and creative freedom served as a magnet for talent. I feel very fortunate to have helped HBO make a difference in the Latin American industry, and will treasure these stories forever.”
WarnerMedia Latin America also recently announced the company’s new General Entertainment (GE) leadership team and structure following the integration of the regional Turner and HBO Latin America properties. The management announcement was made by Tomás Yankelevich, Chief Content Officer, General Entertainment, WarnerMedia Latin America. Yankelevich’s new structure contemplates the breadth of the company’s diverse General Entertainment portfolio, including programming for basic, premium, D2C and FTA brands; all linear and digital original production including films, scripted, unscripted, live events and sports; creative services; public relations; consumer and content marketing; and content acquisition. The team will work across all WarnerMedia Latin America’s General Entertainment linear and digital offerings, including the premium HBO properties: HBO, HBO 2, HBO GO, HBO Family, HBO Pop, HBO Xtreme, HBO+, HBO Signature and HBO Mundi; the basic Pay TV properties: TNT, TNT Series, Space, Cinemax, Warner Channel, TCM, I.Sat, TBS, HTV, MuchMusic, Glitz and truTV; and the TNT Sports properties.
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