Apple Lands Rights To Todd Haynes Doc ‘The Velvet Underground’

Apple has landed rights to The Velvet Underground, a new feature documentary from director Todd Haynes and Polygram Entertainment.

The Velvet Underground, fronted by Lou Reed, created a new sound that changed the world of music in the mid-1960s, cementing its place as one of rock and roll’s most revered bands. The doc shows just how the group became a cultural touchstone representing a range of contradictions: the band is both of their time, yet timeless; literary yet realistic; rooted in high art and street culture.

Haynes will direct and exec produce the documentary, which will also be produced by Polygram Entertainment in association with Federal Films, a Motto Pictures and Killer Films production. The film is produced by Christine Vachon, Julie Goldman, Christopher Clements, Carolyn Hepburn and David Blackman.

The news was first reported by Deadline’s sister publication Variety.