UPDATE: In just 24 hours, the Sony Pictures Drive-In Experience has sold out its entire 12 weekend run of catalog titles. People really do want to get out of the house during pandemic. No word yet if the Drive-In will expand its showtimes or days, but right now it’s running Friday, Saturday and Sunday.
PREVIOUS EXCLUSIVE, Tuesday: Sony Pictures will be hosting a high-end dual big-screen drive-in experience on its Culver City, CA lot starting Friday. It is the first major studio ever to turn its lot into a drive-in.
The drive-in will be located in the studio’s Thalberg parking lot and showcase several classic Sony catalog titles. In addition, in lieu of a traditional premiere, a screening of the upcoming TriStar/Stage 6 romantic comedy The Broken Hearts Gallery, executive produced by Selena Gomez, will also be hosted in this outdoor space.
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Atom Tickets will be the exclusive ticket retailer for the Sony Pictures Drive-in experience, which will hold roughly 75 cars with screenings held Fridays, Saturdays and Sundays at the admission price of $30 per car. The Sony drive-in will follow all public health and safety requirements mandated by the Los Angeles County Department of Public Health and the City of Culver City.
Porsche Cars North America is serving as the official automotive sponsor for the drive-in experience, with guests able to view the latest product offering from the automaker, including its first all-electric sports car, the Taycan, as well as the new Cayenne Coupe.
While hard-top theaters continued to be closed in the state of California, drive-ins are quite alive. Last weekend, RLJE’s Shia LaBeouf action movie The Tax Collector led the box office with $309,700, with the Vineland Drive-In just outside Los Angeles seeing its highest Saturday and Friday single-day grosses since its reopening.
During the pandemic, drive-ins rallied across the nation with Sony’s rerelease of Ivan Reitman’s 1984 Ghostbusters over the Independence Day holiday; it took in $656K across five days. To date, in a year that has saw the major circuits close down as of mid-March, Sony’s Bad Boys for Life is the highest grossing movie of 2020 at $204.4 million domestic, $419.1M worldwide.
The lineup of Sony titles for their Drive-in Experience include:
- Baby Driver
- Bad Boys for Life
- Don’t Breathe
- Ghostbusters (1984)
- Grown Ups
- Jumanji: The Next Level
- Karate Kid (1984)
- Men in Black (1997)
- Once Upon a Time…in Hollywood
- Spider-Man: Homecoming
- Spider-Man: Far From Home
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