While the big actor paydays right now are coming from film and series auction deals won by streaming services, hitting the bottle has become a pretty good way for stars to supplement their incomes. Ryan Reynolds is at the center of a deal today where Diageo acquired Aviation American Gin. The deal is an estimated $610 million depending on sales, with a $335 million upfront payment.
Deal falls short of one that Diageo made several years ago that brought $700 million with another potential $300 million based on performance to George Clooney, Rande Gerber and Mike Meldman for their Casamigos tequila company.
Said Reynolds: “A little over two years ago, I became an owner of Aviation Gin because I love the taste of Aviation more than any other spirit. What I didn’t expect was the sheer creative joy learning a new industry would bring. Growing the brand with my company, Maximum Effort Marketing, has been among the most fulfilling projects I’ve ever been involved with. I want to thank Diageo for their incredible team and passion. We’re so excited for the next chapter of Aviation Gin, which, I promise, will require just as little reading.”
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