
EXCLUSIVE: Arthouse streaming platform MUBI has acquired all rights to well-reviewed Cannes 2020 Official Selection Sweat for the U.S., Latin America, India and Turkey.
Magnus von Horn’s Polish-Swedish co-production follows three days in the life of a fitness motivator and social media influencer, played by breakout actress Magdalena Koleśnik. Despite having hundreds of thousands of online followers the influencer craves true intimacy in real life.
The film was produced by Lava Films and co-produced by Zentropa Sweden, Film i Väst, Canal Plus, EC1 Łódź – Miasto Kultury, Opus Film, and DI Factory, with the support of the Polish Film Institute, Swedish Film Institute, and Creative Europe’s Media program. ARP snapped up French rights last month.
Von Horn’s debut feature The Here After played in Cannes Directors’ Fortnight in 2015.
Daniel Kasman, VP of Content, MUBI said: “We are thrilled to distribute the second feature by Magnus van Horn, a great emerging talent whose work MUBI has curated in the past. Led by a knockout performance by Magdalena Koleśnik, Sweat reveals an incisive yet deeply sympathetic portrait of the highs and lows of today’s social media celebrity culture.”
The deal was closed with New Europe Film Sales, whose CEO Jan Naszewski added: “I’m very happy to do this deal with MUBI. They were very passionate about Sweat, which got a lot of attention at the Cannes Virtual Market. I hope their cinephile audience will enjoy Magnus’ directorial style as well as the contemporary story about somebody living in the online world of social media.”
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