Project X Entertainment Taps SpringHill’s Nicole Tossou As EVP Television

EXCLUSIVE: Former SpringHill Entertainment executive Nicole Tossou has joined Project X Entertainment, the independent production and financing company formed in late 2019 by William Sherak, Paul Neinstein, and writer-director-producer Jamie Vanderbilt, as the company’s EVP Television.

Prior to Project X, Tossou had served since 2017 as a Creative Executive at SpringHill Entertainment, the production company of NBA star LeBron James, where she was involved in the development of the company’s scripted and unscripted TV slate. Among the projects Tossou developed were Netflix’s Self-Made: Inspired by the Life of Madam CJ Walker, starring Octavia Spencer; and the History Channel special Rise Up: The Movement That Changed America.

“We couldn’t be more excited to welcome Nicole to Project X as we build the company,” said PXE partners Vanderbilt, Sherak and Neinstein. “She’s already demonstrated her considerable ability in championing unique and diverse voices in the episodic space, and we know her addition to the team here will continue to build our reputation as a home for artists.

Prior to joining SpringHill, Tossou spent five years at A+E Networks where she began in the Programming department at A&E Network and later at A+E Studios. Tossou’s career in entertainment began when she joined the NBC Page Program in New York.

“I am beyond excited to join the team at Project X entertainment. Jamie, William and Paul have been nothing short of a force of nature in film for many years. Translating their talent and proven recipe for success into television in the era of Peak TV – where the opportunities to explore new voices and new ways of storytelling is compounding – is an evolution in which this group is primed to achieve something truly special. I’m looking forward to accomplishing a lot together!”

Project X Entertainment is focused on developing and producing feature length motion pictures as well as episodic programming and docuseries for streaming, broadcast, cable television and other distribution platforms. Project X recently closed a multi-year first look and co-development television deal with Spyglass Media Group, LLC (Spyglass), an independent premium content company, to co-develop and co-finance episodic content.