The BeatBuds are coming to TV. Nickelodeon is teaming with Scooter Braun’s SB Projects on The BeatBuds (working title), a new animated preschool series based on the popular kids’ music duo.
Each episode will follow the musical adventures of Jonny, Matty and the rest of the ‘Buds, and feature an original song. Written by Evan Sinclair (Ryan’s Mystery Playdate, The Aquabats! Super Show!), the 10-episode short-form series will begin production this summer and premiere on Nickelodeon’s preschool platforms in 2021.
“My young daughter’s love for The BeatBuds turned me into a bona fide super fan, and now they’re pretty much our whole family’s go-to soundtrack,” said Brian Robbins, President, Kids & Family Entertainment, ViacomCBS Domestic Media Networks. “I’m really happy to be working with Scooter Braun to bring them to Nickelodeon for a series that our audience is going to totally love.”
“The BeatBuds are all my kids listen to and from the first time I saw them perform at a birthday party, I knew they could become one of the biggest kids acts,” said SB Projects founder and Executive Producer Scooter Braun. “This is going to be a really fun show the entire family can enjoy together, soon everyone will be singing along to The BeatBuds songs.”
Jonathan Jonah and Matthew Shapiro, a.k.a. Jonny Jingles and Matty Maracas, created The BeatBuds in 2012. They have been best friends and musical partners since the age of six. Through educationally based, catchy tunes and an interactive music experience, their mission is to create and perform rockin’ children’s music designed for the whole family.
“Energizing families through music is what The BeatBuds is all about,” said Jonah and Shapiro. “We have created a community like no other in which kids and parents are truly connected to us and our music. When we got the chance to create an animated series with Nickelodeon and Scooter, our excitement soared because we can bring The BeatBuds to the world. Let’s jam!”
The series order comes as Nickelodeon is experiencing a ratings surge. Networks, overall, have seen higher ratings due to more people staying in due to the coronavirus quarantine. Since mid-March (3/16), the preschool block on Nickelodeon is up 23% vs. prior four weeks and ahead of year ago levels by +7% among preschoolers. Nick Jr. is up 20% with K2-5 from the previous four weeks; March was the highest-rated month among preschoolers since March 2019.
The BeatBuds is executive produced by Scooter Braun and Scott Manson on behalf of SB Projects. Production of The BeatBuds for Nickelodeon is overseen by Eryk Casemiro, Senior Vice President, Nickelodeon Preschool.
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