EXCLUSIVE: 3BlackDot and Eli Roth are working on the 360-degree horror project Clownpocalypse which will encompass a feature film, video game, live event, short-form series, and merchandise. 3BlackDot will finance.
In addition to the film, 3BlackDot is simultaneously developing and financing a video game, which is already far into production and overseen by the firm’s Head of Content Innovation, Mat Laibowitz. A live event experience and merchandise are also in development. The intent here is to have audiences engage in the world of Clownpocalypse through the film, a multi-player console game with an AR driven mobile component, and a live event with supporting online content and merchandise in a complete multi-platform release schedule.
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