Netflix’s Spanish-language smash La Casa De Papel (aka Money Heist) has set a new record for the streamer. With more than 34.3M households tuning in for Part 3, this is the largest first-week global household turnout for a non-English-language Netflix series. Over 70% finished the entire season in the initial seven days.
The third installment of the Alex Pina-created phenomenon launched on July 19. Evidenced by the massive viewing numbers, fans of the series are legion around the world — and not only in Spanish-speaking markets, but extending to such countries as France (where advertising for Part 3 has been wall-to-wall), Italy and India. In the first week, Money Heist Part 3 was the most-watched title in Spain, Italy, France, Portugal, Brazil, Chile and Argentina, among others, Netflix tells Deadline.
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Already last year, Netflix said the series, produced by Vancouver Media, was its most watched non-English show ever on the service. It scooped an International Emmy for Best Drama last November.
Alvaro Morte stars in the thriller as El Professor, a mysterious criminal mastermind who recruits a group of thieves for an epic heist as he manipulates the police to carry out his plan. Part 3 sees him develop new heists with even higher stakes.
Ursula Corbero, Jamie Lorente, Miguel Herrán, Darko Peric, Itziar Ituno, Paco Tous, Alba Flores, Esther Acebo, Itziar Ituño, Enrique Arce, Kiti Mánver, Juan Fernández and Mario de la Rosa also star.
Here’s a message of thanks from the Money Heist cast:
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