Not to be confused with Rodeo Drive in Beverly Hills, Rodeo Road is a 3 ½-mile street that runs through the Baldwin Hills-Crenshaw neighborhoods in South L.A.
Before the unveiling at 5 p.m. PT, residents were treated to a concert where Doug E. Fresh, Yo-Yo, Kurupt, Alex Isley, Sheila E. and others were slated to perform.
The name change followed a proposal by Wesson, and a 15-0 vote by the L.A. City Council in August 2018.
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“With this change, we are publicly documenting what Obama’s legacy as our nation’s first black President means to our city and our South Los Angeles community,” Wesson said in a statement.
Rodeo Road has a special connection to Obama, who held a campaign rally in the area when he was running for president in 2007.
The road is located near “president’s row,” a series of streets named after former U.S. presidents, including Washington Boulevard, Adams Boulevard and Jefferson Boulevard.
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