2ND SUNDAY UPDATE, writethru after 8:14AM post: With an estimated $2,188.7M global through Sunday, Disney/Marvel’s Avengers: Endgame has sailed past Titanic to become the No. 2 movie ever worldwide. The same goes for overseas where Endgame is also now No. 2 with a running cume of $1.569B. That’s after grossing a further $282.2M at the international box office in the sophomore session. Both globally and offshore, Endgame is still led by only Avatar.
We earlier noted that Endgame was on its way to passing $2B global through Saturday, becoming only the fifth movie ever to hit that lofty benchmark (and Disney’s third). The 22nd MCU pic is now the fastest ever to the milestone — in just 11 days. Avatar, the previous record holder, did it in 47. With the Sunday estimates, there is now about $459M separating Endgame from Avatar overseas and roughly $600M worldwide.
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When comping the FSS weekend overseas, Endgame dropped by 55% from the record-smashing debut last session. This is a stronger hold than the second weekends of Avengers: Infinity War (-61%) and Captain America: Civil War (-59%).
Endgame pulled off a massive feat over the past two frames, and the 55% sophomore weekend drop internationally is better than what was expected to be closer to 60%-65%. While Tony Stark is King of the World in terms of beating Titanic, he’s not quite King of the Box Office just yet — but he’s getting closer. We’re hearing next weekend’s dip may not be too steep given this weekend’s hold was better than anticipated, especially coming off such a massive opening session. Although Detective Pikachu could act as a drag in Asia and more, the Avengers, Guardians et al have a fairly clear runway to Memorial Day. The midweeks this week, which don’t come with the boost of last week’s May Day holiday or China’s extended break (though the UK has a day off on Monday as does France on Wednesday), will provide insight into whether, or perhaps when, they take down Avatar.
Turning back to the current session, Endgame held the No. 1 spot in all international markets save Japan. It continues to be led by China with $576M through Sunday and after becoming the top Hollywood film ever there during last week’s lucrative extended holiday. Maoyan has been up and down all week in predicting final numbers for the Middle Kingdom, today landing on RMB 4.13M ($613M). In India, Endgame is also the highest grossing studio movie ever, at $52M to date.
The throne of biggest all-time industry release has also been ascended by the Avengers in Indonesia, Malaysia, Philippines, Vietnam, Egypt, Ethiopia, Middle East Oman, Qatar, Saudi Arabia, Ukraine, UAE, Mexico, Colombia, Central America and Paraguay.
One area where Endgame has already overtaken Avatar is in international IMAX. The offshore gross in the format is now $120.8M, to top the Na’vi and become IMAX’s biggest overseas release ever. Of that, $72M is from China where Endgame is also IMAX’s top title of all time. Picking up $36.7M globally this session, IMAX had its best-ever second weekend result. The worldwide cume now stands at $170M, overtaking Infinity War.
In other milestones, Endgame is within a day of generating over $1B in 3D ticket sales worldwide. It is the quickest to the mark and only the third title in history to get there, after Avatar and Star Wars: The Force Awakens. To date, approximately 45% ($979M) of the film’s global cume is from 3D, per RealD.
CJ 4DPLEX also reports that its 4DX theaters have now grossed over $25M from 635 global locations showing Endgame for a 32% increase on Infinity War.
Contrary to domestic, there were no major wide releases looking to counterprogram versus Thanos internationally this weekend. Lionsgate’s Long Shot, however, notably released in the UK where it landed at No. 2 with $1M after stars Charlize Theron and Seth Rogen stopped on Graham Norton’s couch for a chat. Holdovers like Warner Bros’ The Curse Of La Llorona and Shazam! continued play. The former crossed $100M globally, and Universal’s Us topped $250M worldwide during the week. Next weekend, Warner Bros rolls out Legendary’s Pokemon Detective Pikachu in several majors including China, the UK, Germany, Italy and Brazil.
More detail and updated cumes on this week’s other pics are below.
Russia was the last market to the party, opening this past Monday and setting a record launch of $32.6M through seven days. Locally, Endgame is already the No. 6 movie of all time and was the quickest to the 2B Rbl mark.
Overall, Endgame’s first two frames have seen it best Infinity War’s lifetime in such Asia markets as China, Hong Kong, Taiwan, Japan, India, Indonesia, Malaysia, Philippines, Thailand, Vietnam, Australia and New Zealand. In EMEA, the same can be said for Austria, Bahrain, Belgium, Bulgaria, Croatia, Czech Republic, Egypt, Estonia, Ethiopia, Finland, Germany, Hungary, Iraq, Italy, Kuwait, Latvia, Lebanon, Middle East, Netherlands, Norway, Oman, Poland, Qatar, Serbia, Saudi Arabia, Slovakia, Slovenia, Turkey, UAE and Ukraine. In Latin America, it’s passed IW in Mexico, Colombia, Central America and Paraguay.
Holds across Asia-Pacific were in the 40%s while the same goes for big Euro markets. In the Netherlands, the drop was just 23%.
The regional cume in Asia-Pacific is $966M as Endgame approaches $1B there. Europe has $403M and Lat Am is just crossing $200M.
The Top 10 markets through Sunday are as follows: China ($575.8M), UK ($89.9M), Korea ($82.1M), Mexico ($61.6M), Brazil ($56.3M), India ($51.8M), Germany ($47.4M), Australia ($46.2M), France ($43.1M) and Japan ($34.4M).
MISC UPDATED CUMES/NOTABLE
The Curse Of La Llorona (WB): $5.8M intl weekend (77 markets); $55.4M intl cume
Wonder Park (PAR): $4.7M intl weekend (44 markets); $66.7M intl cume
Dumbo (DIS): $4M intl weekend (34 markets); $229M intl cume
*Long Shot (LG): $3.3M intl weekend (22 markets); $3.3M intl cume
Shazam! (WB): $2.3M intl weekend (80 markets); $220.4M intl cume
Pet Sematary (PAR): $1.5M intl weekend (37 markets); $51.9M intl cume
Us (UNI):: $1.2M intl weekend (28 markets); $78M intl cume
Captain Marvel (DIS): $1.2M intl weekend (30 markets); $699.3M intl cume
Little (UNI): $400K intl weekend (13 markets); $7.5M intl cume
Fighting With My Family (UNI): $300K intl weekend (7 markets); $16.1M intl cume (includes non-Uni markets)
The Sisters Brothers (UNI): $300K intl weekend (2 markets); $10M intl cume (includes non-Uni markets)
How To Train Your Dragon: The Hidden World (UNI): $300K intl weekend (19 markets); $357.1M intl cume
Mary Queen Of Scots (UNI): $100K intl weekend (7 markets); $29.9M intl cume
SATURDAY UPDATES: Disney/Marvel’s Avengers: Endgame has moved up the offshore chart again, overtaking Avengers: Infinity War as the No. 3 highest grossing movie ever at the international box office. Friday’s overseas take was $88.2M, lifting the running cume to $1.4B. With the domestic Friday included, Endgame has a global total of $1,914.5M as it hammers its way to crossing the $2B mark by the end of today, a feat we noted yesterday would be the case.
Already through Thursday, Endgame became the No. 5 highest grossing global movie of all time, having passed Jurassic World. The next films the assembled Avengers have in their sights on the worldwide chart are Infinity War and Star Wars: The Force Awakens which will likely be toppled through Sunday. Internationally, Endgame is looking to soon dunk Titanic and become the No. 2 film ever overseas.
Not included in the above Friday figures is the Saturday China estimate which is coming in around $21M. That’s a 41% drop from Friday and a 74% drop from last Saturday which was heavily frontloaded. In both cases, the Saturdays fall ahead of a workday Sunday which is intended to make up for the extended holiday period the market had this week. The local cume with Saturday’s estimate is $568.4M. Ticketing platform Maoyan continues to jockey its ultimate projection, today landing on RMB 4.08 ($606M).
This Anthony and Joe Russo-helmed extravaganza has had a fantastic run through its first week, outperforming projections and breaking records along the way. That it topped Infinity War’s entire offshore run in just 10 days is indeed impressive. The conundrum on a lot of minds is now can-it beat Avatar globally.
While it is possible that Endgame is comfortably above $2B worldwide through Sunday, sources are still cautious about calling this MCU pic the all-time champ. It could conceivably need another approximately $600M globally to get there. As we’ve noted previously, we are in uncharted waters with this incredibly anticipated movie. The film has little in its path over the coming frames, although there is a belief that Detective Pikachu could surprise next session, and certainly a lot will depend on how the Endgame midweeks go next week when markets come back down to Earth out of holiday play and the initial rush.
Here are the Top 10 markets through Friday: China ($547.4M/does not include Saturday estimates above), UK ($75.6M), Korea ($68.4M), Mexico ($53.5M), Brazil ($47M), India ($45.7M), Germany ($39.9M), Australia ($39.8M), France ($37.3M) and Japan ($29.8M).
More to come on Sunday.
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