FRIDAY UPDATE, writethru: Avengers: Endgame‘s wild ride continues, adding $100M at the international box office on Thursday to lift the overseas cume to $1,311.9M. Globally, the Disney/Marvel juggernaut has collected $1,785.6M worth of Infinity Stones, including domestic. The $2B threshold is in clear sight through Saturday. When Endgame crushes that milestone, it will become only the 5th film ever to do so. The 22nd MCU pic is now the No. 5 movie ever at the global box office having passed Jurassic World.
Not included in the figures above is China‘s Friday which is estimated at about $35M for a $546M local cume through today. The Maoyan ticketing platform has, again, shifted its final estimate for China, this time upwards to RMB 4.14B ($615M).
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But before we get to a China final, let’s look at what this Anthony and Joe Russo-helmed series-ender has accomplished in its first week. Endgame from Monday through Thursday grossed $562M worldwide ($117M domestic/$445M international). It enters a sophomore weekend that has basically zero competition.
The can-it-beat-Avatar question is still out there. While it is possible that Endgame is comfortably above $2B worldwide through Sunday, sources are being cautious about calling this MCU pic the all-time champ. We are in uncharted waters with this incredibly anticipated movie. Opening weekend was a marvel and the film has little in its path over the coming frames. A lot will depend on how the midweeks go next week when markets come back down to Earth out of holiday play and the initial rush.
In the meantime, here are the Top 10 markets through Thursday: China ($511.6M/does not include Friday estimate), UK ($71.1M), Korea ($64M), Mexico ($50.9M), Brazil ($44.2M), India ($43.7M), Australia ($37.9M), Germany ($37.1M), France ($35.4M), Japan ($27.1M).
More to come throughout the weekend.
3RD THURSDAY UPDATE, writethru after 9:26AM post: Fueled by the May Day holiday in many markets, Disney/Marvel’s Avengers: Endgame snapped up a further $157.8M at the international box office on Wednesday. The offshore total through yesterday is $1,211.8M — in just eight days of release — and sees Endgame overtake Star Wars: The Force Awakens and Furious 7 to become the No. 4 highest-grossing movie of all time overseas. Globally, Endgame on Wednesday also topped F7 and The Avengers to land at No. 6 on the all-time worldwide chart. The global cume is $1,664.1M as the Anthony and Joe Russo-helmed series-ender hurtles towards $2B this weekend.
As for China, estimates provided by Disney for today (which are not included in the above) are a $50M (RMB 336M) Thursday, for a local cume of $509M (RMB 3.43B). Yesterday, we noted below that Endgame had already become the top import ever in China. Today it became the first to cross the $500M threshold. It is on its way to over $600M, but ticketing platform Maoyan has lowered its cume forecast, slightly, to RMB 4.1B ($610M).
Taking the China Thursday estimate into account, Endgame has already passed Jurassic World to the No. 5 spot globally. The next pic it has to dust is Avengers: Infinity War which it should catch this weekend, as well as The Force Awakens, through Sunday. Thinking is it will also soon top Titanic to become the No. 2 movie ever worldwide.
As for the Avatar question: As noted below, this has been a largely holiday week in many markets and frontloading also plays a part; we continue to hear skepticism about whether these assembled Avengers knock out the Na’vi. We’ll know more how the Infinity Stones land once the sophomore session is passed and we see midweeks starting next Monday.
In the meantime, here is what the offshore cumes look like through Wednesday: China ($459.4M/$509M with Thursday), UK ($68.2M), Korea ($60.3M), Mexico ($48.6M), India ($40.9M), Brazil ($40.4M), Australia ($36.7M), Germany ($35.8M), France ($33.9M) and Italy ($24.6M).
More updates to come over the coming days…
1ST THURSDAY UPDATE: As we reported here yesterday, Avengers: Endgame on Wednesday became the top-grossing Hollywood movie ever in China, passing The Fate Of The Furious with $463M (RMB 3.1B). Today, per Middle Kingdom estimates, the Anthony and Joe Russo-directed marvel crossed the $500M mark, hitting about $510M (RMB 3.43B) as of 10PM there.
The latest China haul thrusts Endgame up to the No. 4 spot on the all-time local chart. It also makes Endgame the first Hollywood title to cross the $500M threshold, on its way to over $600M. However, ticketing platform Maoyan has again changed its forecast, lowering Endgame‘s final cume projection slightly today to RMB 4.1B ($610M).
We’ll have updated figures from Disney a bit later this morning.
2ND WEDNESDAY UPDATE, writethru after 9:27AM post: The hits just keep coming for Disney/Marvel’s Avengers: Endgame which grossed another $105.3M at the international box office on Tuesday. This propels the heroes across the $1B mark overseas to $1.054B. Globally, Tony, Cap and the crew are at $1,480.9M through yesterday. This weekend, the team will assemble to pass the $2B worldwide threshold.
Yesterday saw Avengers: Endgame leap past Black Panther ($1.347B) and Avengers: Age Of Ultron ($1.405B) to become the 8th highest grossing global movie of all time, and after just seven days of release.
Tuesday also catapulted Endgame past Harry Potter And The Deathly Hallows Part 2 ($961M), The Fate Of The Furious ($1.010B) and Jurassic World ($1.019B) to snag the No. 6 slot on the all-time international chart. Globally, Avengers: Infinity War and Star Wars: The Force Awakens‘ positions should soon be dusted while Titanic‘s No. 2 worldwide slot is expected to sink thereafter. Avatar is still a question mark.
Not included in the above cumes, Endgame had a banner day today in China where the May 1 holiday contributed a staggering estimate of $74M (RMB 500M). This lifts the running total there to $463M (RMB 3.1B) and overtakes The Fate Of The Furious’ previous record as the No. 1 import ever in the market.
Ticketing platform Maoyan has again upped its projections for a final in the Middle Kingdom, landing today on RMB 4.21B ($625M).
The Top 5 markets through Tuesday are: China ($389.1M), UK ($64.7M), Korea ($54.8M), Mexico ($40.7M) and India ($36.3M).
Overall, Endgame‘s first Tuesday was worth 17% of the international weekend. With holidays in many markets following the initial frame’s frontloading, we’ll know more about how the Infinity Stones land once the sophomore session is passed and we see midweeks starting next Monday.
As ever, we’ll be back with more as it comes…
TUESDAY UPDATE, writethru: Assembling a further $82.2M in 55 material offshore markets on Monday, Avengers: Endgame has now rushed across the $900M milestone at the international box office. That’s in less than a week of play as it careens towards $1B overseas through today. The updated offshore total through Monday is $948.7M for $1,342.6M global. With those otherworldly figures, Disney also set a hattrick of new studio benchmarks for 2019, crossing $1B domestic ($1.011B), $2B international ($2.278B) and $3B global ($3.289B) on Monday. The group of 22 MCU movies will also today cross $20B in worldwide box office.
Endgame has further shot up to the No. 10 position on the all-time global charts, zooming past The Fate Of The Furious ($1.236B), Incredibles 2 ($1.243B), Beauty And The Beast ($1.264B), Frozen ($1.277B), Jurassic World: Fallen Kingdom ($1.31B), Star Wars: The Last Jedi ($1.333B) and Harry Potter And The Deathly Hallows ($1.342B). Internationally, the Anthony and Joe Russo-helmed Endgame is now the No. 9 film of all time.
The only market that did not bow over the record-shattering launch session was Russia which, natch, also set a new benchmark on Monday. With $7.8M, this is the biggest opening day ever there and is 59% above Avengers: Infinity War which debuted on a Thursday.
Overall, Endgame’s international Monday haul is equivalent to 13% of the opening weekend. That’s lower than what Infinity War did on its first Monday which was 19%. However, last year the Monday was April 30 which led into the May 1 holiday in many offshore markets meaning some folks would have had the Monday off in 2018.
Not included in the totals above is China’s Tuesday which is estimated at $37.3M (RMB 250M), lifting the local cume to $386.4M. It will overtake The Fate Of The Furious as the No. 1 Hollywood movie ever in the market tomorrow.
Chinese ticketing platform Maoyan has also increased its lifetime prediction on the Disney/Marvel marvel, now projecting a jaw-dropping RMB 4.08B ($606M) locally. Should this Avengers series-ender ultimately cross the RMB 4B threshold, it would become only the third film ever to do so, behind homegrown hits Wolf Warrior 2 and The Wandering Earth.
Wednesday in China kicks off an extended four-day holiday leading into the weekend where Sunday May 5 is a workday. Elsewhere, the May 1 holiday will be a factor in several key markets throughout Europe as well as Latin America and Asia Pacific. Japan is celebrating Golden Week.
The Top 10 markets through Monday are: China ($349.1M), UK ($60.7M), Korea ($50.7M), Mexico ($35.8M), Australia ($33.5M), India ($32M), Brazil ($30.2M), Germany ($28.8M), France ($26.9M) and Italy ($20.7M).
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