NBC’s The Voice and The Village are swapping Tuesday time periods. Beginning April 23 and continuing through May 21, The Voice will air at 9 PM, moving from its current 8 PM slot, and The Village will take The Voice‘s spot at 8 PM.
The Voice relies on live-viewing, which is more of a challenge at 8 PM during spring and summer, especially with the change to Daylight Saving Time. The decision comes as the competition reality series hit a ratings low on Tuesday this week.
Meanwhile, The Village got off to a soft ratings start, with a big chunk of its audience coming from delayed viewing, so the thought is that a move to 8 PM would not significantly impact the show’s overall ratings. Additionally, The Voice at 9 PM would likely boost 10 PM drama New Amsterdam, which took a ratings hit after 9 PM anchor This Is Us wrapped its season and was succeeded by The Village.
The Tuesday edition of The Voice is averaging a 2.1 rating and 10.9 million viewers overall in Live+7, with the 18-49 rating growing to a 2.9 after 35 days of linear and projected digital viewership.
The Village premiered to modest ratings on March 19 (0.9, 4.906M). It’s been growing by a strong 71% from live+same day to L+7, from a 0.7 to a 1.2 in 18-49, and by 2.4 million persons in total viewers, from 4.2 million to 6.6 million.
The new season of America’s Got Talent premieres on Tuesday, May 28 at 8 PM, followed by the series premiere of Songland at 10 PM.
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