After a dry winter, it’s nice to see a double-digit-grossing weekday, which is exactly what Disney’s Captain Marvel did Monday, grossing an estimated $11M+ in early morning reports. That’s the third-best Monday ever in March, after 2016’s Batman v. Superman: Dawn of Justice ($15M) and 2017’s Beauty and the Beast ($13.5M), and ahead of 2012’s The Hunger Games ($10.8M).
Through four days of release, Captain Marvel counts an estimated gross of $164.6M in U.S./Canada (Disney reported the pic’s opening weekend under the $154M that rivals saw Monday AM with $153.4M). No surprise if Tuesday sees a spike due to exhibs’ discount tickets today.
As we mentioned, Captain Marvel is apt to pass break-even in its theatrical cycle before the end of the week — always a celebration for a studio. The pic counts total production and marketing costs of $300M. Statistically speaking per film finance sources, it’s always the $100M-plus budgeted pics that have a higher chance of profiting at the box office versus low-budget fare.
While Captain Marvel flew solo last weekend as the sole major studio release, she’ll encounter three wide entries this weekend: Focus/DreamWorks’ sci-fi Captive State, Paramount’s animated feature Wonder Park and CBS Films/Lionsgate’s romance Five Feet Apart. She will not cower but rather step on each and every one of them with an anticipated $70M-plus second weekend.
If it hits that number, then Captain Marvel will be the seventh-best MCU second frame ever — after Iron Man 3 ($72.5M), just like her opening weekend.
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