Byron Allen’s Entertainment Studios will launch what it calls the first Spanish-language weather streaming service: The Weather Channel en Español.
Entertainment Studios, whose assets include TV networks, syndicated TV series and a film distribution company, bought the Weather Channel linear network and its streaming service, Local Now, in 2018.
The company’s announcement about the Spanish-language expansion said The Weather Channel en Español will launch in the first quarter of 2020. It will feature Spanish-speaking weather reporters and show hosts throughout the day on weekdays and weekends. Weather reporters will forecast weather conditions in the U.S. and its territories such as Puerto Rico, as well as in Mexico and Central America, both from the studio and in the field during weather events.
“The Hispanic marketplace is indexing extremely well with streaming services and is severely underserved. Our launch of The Weather Channel en Español is historic, and is a recognition of the continued and significant growth of the U.S. Hispanic population and the constant need to keep the entire public informed and safe as multi-billion dollar weather disasters are on the rise – especially in underserved communities where Spanish is spoken as both the primary and secondary language in millions of households throughout America,” said Byron Allen, founder, chairman and CEO of Entertainment Studios. “I am proud to say that all year long, viewers of The Weather Channel en Español will be able to increase their safety and awareness of extreme weather events with the full support of the No. 1 weather news network, and its vast resources, infrastructure, technology, and scientists.”
The Weather Channel began broadcasting in 1982. Allen’s acquisition of the network did not include the weather.com site or the Weather Channel app. The digital assets are owned by IBM.
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