Disney’s Captain Marvel from Marvel landed on tracking today, and most early industry estimates are certain that it’s headed to $100M, especially with the pic’s enormous first choice score of 33 and the fact that the trailer clocked a huge 109M views in its first 24 hours, but we have to remember a couple of things:
First, we’re in a funky marketplace. Yes, Captain Marvel could certainly change that. Also, outside of Iron Man‘s $102M and Black Panther‘s $202M (and he was introduced in Captain America: Civil War), no other Marvel origins film has opened to north of $100M, particularly those in the deeper universe, i.e. Doctor Strange ($85M) and Guardians of the Galaxy ($94.3M). That said, we haven’t had a Marvel movie since July, and as Avengers: Infinity War tipped us off in its epilogue, Captain Marvel has something to do with saving superheroes who’ve disappeared into atoms.
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Another box office industry source informed us on Captain Marvel‘s $100M start: “Give or take $20M”.
Again, a $100M start for this movie which stars Oscar winner Brie Larson as ace fighter pilot Carol Danvers is feasible, but projections were so far off for Universal/BVI/Blumhouse’s Glass, it was ridiculous. Captain Marvel opens on March 8.
Disney’s Beauty and the Beast is the top March opener with $174.7M, followed by Warner Bros./DC’s Batman v. Superman: Dawn of Justice with $166M.
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