Tamir Ardon, who produced XYZ Films’ upcoming hybrid documentary Framing John DeLorean starring Alec Baldwin, has been hired as the company’s Head of Documentaries. The news comes as XYZ preps for its 10th year at the upcoming Sundance Film Festival.

Ardon, based in Los Angeles, will oversee original documentary production and work with the North American sales team to expand its sales slate. He had been director of development at Zodiak USA and MME filmpool USA, where he produced and distributed unscripted TV for both cable and network.

“We’ve always been drawn to non-fiction storytelling and supported doc filmmakers in achieving distribution,” XYZ said in a statement. “Bringing on Tamir enables us to work with our directors from an early stage and help get their movies made.”

On the docu side, XYZ previously produced Electric Boogaloo: The Wild and Untold Story of Cannon Films and handled sales on the skateboarding pics The Motivation, the Safdie Brothers’ Lenny Cooke, Kim Dotcom: Caught in the Web and the Madonna documentary Strike a Pose among others.

XYZ returns to Park City this week where it won the 2017 Sundance Grand Jury Prize for Macon Blair’s I Don’t Feel At Home In This World Anymore.