Warner Bros. veteran Jay Levine has been promoted to the newly created post of EVP, Television Business Strategy and Digital Services, Warner Bros. Entertainment. He will help fill the void left by the recent exit of Craig Hunegs, President, Business and Strategy, Warner Bros. TV Group and President, Warner Bros. Digital Networks. Levine’s job is more TV-centric, focusing on long-term TV strategy as the Warner Bros. existing digital portfolio has shrunk in the wake of the AT&T acquisition, with the new owners making a WarnerMedia streaming service a priority instead.
Levine will report to Kevin Tsujihara, Chairman and CEO, Warner Bros, on all matters related to television, and to the studio’s Chief Digital Officer and EVP, Strategy and Business Development, Thomas Gewecke, in his Digital Services role.
Levine, most recently EVP, Warner Bros. Digital Networks, is being tasked with overseeing corporate planning of all businesses within the Warner Bros. TV Group, working with its senior leadership team. He will also join Tsujihara on the Board of The CW Network, filling the studio’s second seat which had been held by Hunegs. In addition, Levine will oversee the remaining portfolio of digital businesses, including DC Universe, the OTT service recently launched in partnership with DC Comics, and Warner Bros.’ interests in the Boomerang OTT service (a partnership with Turner Networks), Ellen Digital Networks (a partnership with Ellen DeGeneres) and Uninterrupted (a partnership with LeBron James and Maverick Carter). He will also serve as a key member of the studio’s team working with WarnerMedia on its recently announced direct-to-consumer OTT service.
“As content creation and distribution business models continue to evolve at breakneck speed, we’ll look to Jay in this new corporate role to have his eyes on the horizon for what’s next and how Warner Bros. can not only get ahead of the curve, but help define it,” said Tsujihara. “In his nearly 10 years with the Studio, he’s proven himself to be incredibly insightful, forward-focused and able to lead transformation across businesses. I know he’ll continue to make significant and important contributions to our future success.”
During his Warner Bros. tenure, Levine also served as SVP Business & Strategic Planning, WBTVG and VP, Business Planning, WBTVG. In these roles, he played a key role in securing the Netflix and Hulu deals for the CW programming and in the development of new linear and on-demand distribution windows for WBTVG series.
Before joining WBTVG in 2009, Levine worked at The Walt Disney Company in its Corporate Strategy and Business Development Group and at ESPN.com.