Warner Bros’ The Lego Movie 2: The Second Part hit tracking today with a robust $45 million-$55 million opening. The sequel to the surprise 2014 movie opens February 8.
We hear that Lego Movie 2 literally just locked its print, and that Warners is prepping a great screening program for the movie prior to its release.
The first movie opened to an amazing $69M and turned around a 3.7 multiple for a final domestic of $257.7M.
Demos show Lego Movie 2 ahead of Spider-Man: Into the Spider-Verse, Hotel Transylvania 2 and Ralph Breaks the Internet in unaided awareness (a polling category off which studios make their ad-buying decisions).
All three are going during the second weekend of February to get a head start on the Valentine’s Day/Presidents Day weekend period.
What Men Want, a twist on the Mel Gibson 2000 comedy What Women Want, is looking at a three-day around $20M. Pic, which stars Taraji P. Henson as a sports agent who develops the gift to hear men’s thoughts, is slotting ahead of Uncle Drew, Nobody’s Fool and one digit above Girls Trip in unaided awareness.
Cold Pursuit is eyeing an opening between $12.5M-$15M; Neeson’s The Commuter last January opened to $13.7M. In moviegoers’ first choice, Cold Pursuit is ahead of The Commuter and other guy action pics like War Dogs ($14.6M) and Den of Thieves ($15.2M).
The Prodigy is being projected between $5M-$6M. Pic’s unaided awareness score is slightly ahead of other genre pics like Winchester ($9.3M opening) and The Witch ($8.8M).
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