The CW has closed a new multi-year deal with iHeartMedia. Under the pact, the network will remain the exclusive television broadcaster and video streaming partner for the two-day iHeartRadio Music Festival as well as the annual holiday iHeartRadio Jingle Ball event. The CW and iHeartMedia have been partners on the events since 2012.
As part of the deal, the CW also will air a Best Of special featuring one of iHeartRadio’s 2019 marquee events as well as live stream four of iHeartRadio’s Theater Shows.
“The CW has really enjoyed the incredible relationship we’ve shared over the years with our friends at iHeart, as we’re able to showcase for our fans the best of the best in the world of music,” said Mark Pedowitz, President, The CW Network. “As the exclusive TV broadcast and video streaming partner, The CW is looking forward to continuing our tradition of starting our fall launch with the iHeartRadio Music Festival, celebrating the holiday season with Jingle Ball and adding some new events through the year.”
“10 year partnerships are rare in any business, and we are excited that these two prized franchises will continue to call The CW their home through 2021,” said John Sykes, President of Entertainment Enterprises for iHeartMedia. “This exclusive partnership with the CW will allow us to continue to bring the excitement of our world-class events to millions of viewers nationwide.”
The 2018 iHeartRadio Music Festival included performances by Justin Timberlake, Fleetwood Mac, Carrie Underwood, Mariah Carey, Imagine Dragons, Jason Aldean, Luke Bryan, Lynyrd Skynyrd, Panic! At The Disco, Kelly Clarkson, Shawn Mendes, Kygo, Rae Sremmurd, Logic, Childish Gambino and others. The iHeartRadio Jingle Ball Tour featured performances from Shawn Mendes, Cardi B, Calvin Harris, Camila Cabello, among others.