Sony will certainly be missed this year at CinemaCon, which runs April 1-4 at Caesars Palace in Las Vegas: With Men in Black International, Spider-Man: Far From Home, Quentin Tarantino’s Once Upon a Time in Hollywood, Zombieland 2, Charlie’s Angels, the Mister Rogers movie A Beautiful Day in the Neighborhood, Greta Gerwig’s Little Women and the Jumanji sequel, the Culver City lot has a really cool slate.
But that’s partly why they’re skipping, and it’s strategic decision. Given how prolific their slate is, we hear the studio would prefer to drop footage, and create buzz about their event titles at various intervals throughout the year, rather in one big swoop. Even though trailers aren’t typically dropped to the press by the majors at CinemaCon, the trades as well as national and fanboy press are there to write every adjective up in their description of a movie. Sony works closely with their exhibition partners, but this year they’ll direct their efforts toward other campaign strategies to lead more directly to ticket sales.
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