The Roku Channel, which offers thousands of free free, ad-supported movies and television shows, will soon offer premium subscriptions.
The company said its millions of viewers will have the opportunity later this month to subscribe to Showtime, Starz, Epix and 22 other premium channels through The Roku Channel. Consumers can subscribe with one click and pay for everything on one bill, and there are no prerequisites other than setting up an account.
“By making it easy for users to discover, subscribe to and watch premium subscriptions, we believe this offering will result in increased subscriptions and user engagement for our subscription partners and an even better user experience,” Rob Holmes, Roku’s VP Programming and Engagement, said in a statement.
The Roku Channel provides yet another way for programmers to reach consumers who’ve cut the cable cord or never connected in the first place. And the Los Gatos device-maker offers reach that’s comparable to pay TV providers, with a base of 23.8 million active users.
Viewers access the programming in a variety of ways: through a Roku player, an Internet-connected TV powered by Roku’s software, online, and through a forthcoming mobile app that will be available to viewers in the U.S.
There are certain limitations, though. The premium channels are only available through The Roku Channel, and not separately, through a network app. And consumers won’t find HBO in the channel lineup.
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