The Only Way Is Essex producer Lime Pictures is ramping up its U.S. business with its unscripted development chief Ben Crompton moving to LA to lead this expansion.

This comes ahead of tonight’s launch of All3Media-owned Lime’s latest U.S. commission, Dating No Filter for E!.

Crompton, who is currently Head of Unscripted Development, will join Lime’s U.S. division as EVP of Development. He will develop shows that blend entertainment and factual and will continue to report into Lime’s Head of Unscripted Programming, London based Sarah Tyekiff. He will also work closely with All3Media America CEO Tim Pastore.

He co-exec produces Dating No Filter and previously co-developed Bravo’s Relative Success with Tabitha Coffey. In the UK, he developed Danny Dyer-fronted True Love or True Lies for MTV and primetime dating series Celebs Go Dating for E4.

Prior to joining Lime Pictures in 2014, Crompton was Head of Development for Eyeworks and had senior development roles at ITV and Spun Gold.

Tyekiff said, “We are in a very exciting time of change and growth here at Lime and I’m thrilled that Ben will be leading our non-scripted drive in the U.S.  He has been paramount in building the unscripted development slate across all genres both in the UK and the US over the past 3 years and his move allows us to have a strong connection between the London and LA teams capitalizing on our development on both sides of the Atlantic.”

Crompton added, “This is a very exciting time for Lime Pictures both in the UK and the U.S.  Relocating to LA is not only a great opportunity for me personally but will ensure Lime’s development drive is truly aligned, while giving us the opportunity to further build on our relationships with the U.S. networks, and continue the momentum we’ve built in London.”