EARLIER: Move over, Kylie Jenner. There’s going to be a new Instagram champion for likes, and it’s not even human.
A photo of an egg – yes, an egg – is set to top the previous Instagram record set by Jenner, who held the world record for the most-liked Instagram photo of all-time with her photo of her new daughter, Stormi Webster.
The Egg now has more than 17 million likes, close to toppingJenner’s 18 million, and its support is mushrooming as viral awareness kicks in. An Instagram account by “EGG GANG” is behind the movement. The account was opened Jan. 4 with a mission to become the most-liked post on Instagram.
The Instagram page world_record_egg urges participants on. “Let’s set a world record together and get the most liked post on Instagram.” It name checks Jenner and says, “We got this” and users the hashtags #LikeTheEgg #EggSoldiers and #EggGang.
While she’ll be disappointed at the Instagram loss, Jenner likely won’t be that distraught. She has an estimated $800 million beauty empire, led by her popular Lip Kits, making her the cash king of the Kardashians.
But she’ll apparently have to scramble to beat the egg.
Jace Haring contributed to this report