Veteran communications executive Kurt Patat has been named YouTube’s Global Head of Consumer and Entertainment Communications, overseeing consumer, music, creator and YouTube Originals communications teams.

In his new role, Patat directs all communications strategies and campaigns for YouTube’s original series, events and movies, as well its recently launched music service, YouTube Music. In addition, he works closely with YouTube’s partnership and entertainment team to identify and publicize key partnerships with YouTube creators and celebrities. Based in Los Angeles, he reports directly to Chris Dale, YouTube’s Global Head of Communications and Public Affairs.

Before joining YouTube, Patat held several senior level positions at Viacom, most recently as Senior Vice President of Communications for Paramount Network and CMT. In the dual role, Patat led corporate communications, media relations, internal communications, and oversaw publicity teams in New York, Los Angeles and Nashville for series and music specials including Nashville, Yellowstone and the annual CMT Music Awards. Previously, he served as Vice President at MTV and Logo where he directed brand and series publicity campaigns for series and music events, including MTV Video Music Awards, RuPaul’s Drag Race, and Unplugged, as well as all digital/social initiatives. Before joining Viacom, Patat led consumer media relations for AOL.