France’s National Data Protection Commission said Monday it has fined Google €50 million ($57 million) for violating provisions of the European Union’s new General Data Protection Regulation, or GDPR, which was enacted into law in May.
It marks the first penalty under the GDPR for a major U.S. tech firm, and could signal more are coming.
The move by the French watchdog comes after an investigation was launched in June right after the new laws went into effect. The CNIL said it fined Google “for lack of transparency, inadequate information and lack of valid consent” regarding ad personalization.
Google said in a statement it is evaluating the decision.