Setton, who was previously Managing Director at Chuggington producer Ludorum, will oversee Genius Brands’ slate of kids shows including Nick Jr.’s Rainbow Rangers, which premiered in November, Llama Llama, which is currently in production for season two and Warren Buffett’s Secret Millionaires Club.
Other Genius titles include toddler brand Baby Genius and adventure comedy series Thomas Edison’s Secret Lab.
She will report to Genius Brands Chairman and CEO Andy Heyward and will be based in London.
“I’m honored and excited to be part of the Genius Brands team,” said Setton. “I’ve been very much aware of Genius’s success and achievements with the development of timely and engaging content that not only entertains but imparts value and supportive messages to even the youngest of viewers. I am eager to begin working with the Genius Brands team to continue the upward trajectory, building on the company’s quality content distribution and partnerships.”
“Natalie has amassed a wealth of experience and solid relationships with a vast number of global media platforms around the world to bring to her role at Genius Brands,” added Heyward. “As our strategy rolls out around the globe, and our operations continue to expand, Natalie is a perfect fit to facilitate our growth and success in the content distribution arena as we gear up for series rollouts in 2019 in territories all over the world.”