Endeavor Content has appointed former Avalon COO Tim Robinson to the same role. In the newly created position, Robinson will oversee operations including business affairs, finance, HR and corporate development and will also be tasked with helping to drive growth in the U.S. and international markets.

Brit Robinson, who will be based in Los Angeles, was most recently COO of talent management and production company Avalon (Last Week Tonight With John Oliver) and before that, was interim COO at Vertical Networks, Elisabeth Murdoch’s digital content outfit.

Prior to that he held various positions within Murdoch’s Shine Group, including COO of Shine Australia in Sydney, Deputy CEO of Metronome Group in Stockholm, and ultimately global COO from 2013 before the firm merged with Endemol in 2015. Robinson also worked in business affairs at Celador (Who Wants To Be A Millionaire) and was a partner at media law firm Sheridans.

“Tim’s track record of leading media companies during their most pivotal stages of growth, his international background, and overall reputation within our industry makes him the ideal individual to help lead Endeavor Content as it continues to evolve. This hire underscores our commitment to providing a best in class experience to artists, content creators, and our partners,” said Endeavor Content Co-Presidents Chris Rice and Graham Taylor.

“I am very excited to join the brilliant team at Endeavor Content and help them build a new platform for creative talent to develop, own and profit from their best ideas,” added Robinson.

Endeavor’s slate includes Killing Eve, starring Sandra Oh and Jodie Comer; box office hit Book Club with Diane Keaton and Jane Fonda; YouTube Premium streamer Wayne; upcoming Damien Chazelle-Netflix musical drama The Eddy; and Apple’s See written by Steven Knight and starring Jason Momoa.