EXCLUSIVE: Roxana Muñoz has come aboard SPE’s Motion Picture Group as the Director of Intersectional Marketing, in which she will report to SVP of Intersectional Marketing Ellene V. Miles, who joined Sony’s recently created position earlier this year.

Muñoz will work closely with Miles to craft broad, 360-degree diversity-based marketing strategies that inform all facets of the studio’s film campaigns including publicity, creative, digital, media, research, and promotions. This arm of the marketing department, which recognizes the nuances of identifying classifications, aims to align these operations in this space to ensure the studio’s campaigns achieve maximum exposure to the widest possible audiences.

Muñoz comes to Sony with 10+ years of experience in theatrical film and television marketing with an expertise in crafting campaigns for Hispanic moviegoers. Prior to Sony, Muñoz was at Beats By Dr. Dre/Apple working in global brand marketing and project managing global integrated sports campaigns.

Before that, she spent seven years at Universal Pictures where she served as the manager of multicultural marketing with a focus on Hispanic creative efforts. She helped build and execute more than 100 multicultural film campaigns, including those for The Fate of The Furious and Despicable Me 3. While at Universal, Muñoz collaborated on company-wide efforts aimed at Hispanic audiences for both linear television and digital media, including in-show integrations, media promotions, and custom material development.

She also did stints at Paramount Pictures and Fox Cable Networks.