The immersive entertainment company Nomadic and virtual reality games publisher VRWERX are teaming to develop an adrenaline-laced virtual reality experience based on Paramount’s hit film franchise Mission: Impossible.
The location-based game, which is scheduled to open next spring in Orlando, will bring groups of players inside a mission and give them the vicarious thrills of pursuit — running, jumping and interacting with objects in a physical space that’s enhanced through virtual reality.
“This tactile experience empowers the consumer to feel like an agent,” said Russell Naftal, co-managing partner of VRWERX. “They’re in this environment, physically touching items. They believe they’re moving through this destination. That’s what’s exciting to us.”
Nomadic’s walk-around VR experiences blur the line between “virtual” and “reality,” incorporating physical props, set design and environmental effects to enhance the story. Game developer VRWERX will create the narrative. It drew inspiration from another Paramount franchise for its first VR game, Paranormal Activity: The Lost Soul, which placed the player inside a demonic possession/ghost story.
“In Paranormal we innovated for VR, we did stuff no one else have done in the way people are immersed,” said Alex Barder, VRWERX co-managing partner. “With this, we see the opportunity to innovate on the action and excitement.”
VRWERX previously announced it had started work on a VR game inspired by the Mission: Impossible franchise. This new location-based experience will complement the home VR game, which is scheduled to be released in the next year.
“We build theme park-like experiences and bring them to the public,” said Doug Griffin, CEO and founder of Nomadic. “Our goal is to launch location-based entertainment (venues) that are distributed and close to people, so they can go and experience these fantastic types of things first-hand.”
Paramount’s executives recognize this as an opportunity to derive licensing revenue from another popular film franchise, and give audiences a new way to experience the story.