EXCLUSIVE: Jeremy Radisich, who has been with MarketCast for 19 years and most recently as executive VP, will now become president of the global research and data analytics company. He will continue to oversee the Campaign Analytics group and now also be responsible for the Franchise & Content Strategy unit. In doing that, the company is putting the management of both divisions and services under the oversight of one executive. Radisich will report to MarketCast Group CEO Henry Shapiro.
“I’ve had some of the most amazing mentors at MarketCast and had the good fortune of learning from Joseph (Helfgot, the late founder), and on a daily and weekly basis, learned from the best,” Radisich told Deadline this AM. “It’s exciting to take what I learned from him and others and use that experience to now lead the company into a new era. To me, those relationships that I have around town are so important to me. This is a really, superior top-notch research and strategy company, and I am looking forward to more growth and innovation.”
The company has really grown in the past few years, having brought in Fizziology in 2017 to work alongside New York-based research and strategy agency, Insight Strategy Group, which MarketCast acquired in 2015. And in September, MarketCast acquired the sports research/advisory firm Turnkey Intelligence.
Radisich, who joined the company back in 1999, is a well-known name around town as he has been involved in literally hundreds of marketing campaigns and has worked hard in growing the firm’s client roster. In his expanded role, this also consolidates the Campaign Analytics unit with the Franchise & Content Strategy unit under one manager. The groups work closely together as it is.
Speaking to that, Marketcast Group CEO Henry Shapiro said in a statement: “Jeremy brings decades of passion and experience to this expanded role, and combining Campaign Analytics and FCS under a single management structure makes a ton of sense, especially since so much of MarketCast’s work involves franchises that don’t exist just as a single viewing occasion, but are nurtured and managed across all forms of consumer experiences, from movies to theme parks to episodic TV and streaming to video games, and beyond.”
MarketCast was established in 1988 and now has offices in Los Angeles, New York, Boston, Indianapolis (Fizziology), and London. It is part of the portfolio of the private equity firm Kohlberg & Company.